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MarketingSherpa Quick Guide to Email Marketing

10 tactics to personalize your message for better results

With consumers bombarded by so many emails every day, you need a way to ensure your message stands out. One effective strategy is to personalize your message, which attracts the recipient’s attention and helps them feel connected to your brand.

The benefits are seen not only in open rates but in clickthrough rates, as well. Organizations with a high level of personalization experienced a 42% increase in clickthrough rates over organizations with a low level of personalization, and an 81% increase in clickthrough rates over organizations that did not personalize any of their email marketing materials.

In this report, we'll show you:

  • Creative ways to add a personal touch
  • How to get just enough information from the consumer
  • Why you should extend personalization to the landing page
  • Tips on quickly personalizing a template

To get the Quick Guide to Email Marketing right now, simply fill out the form below, and we’ll send you an email with a link to instantly download your copy.