"Social media is not advertising, social media is relationship building."
Reporting live from the 10th annual IRCE in Chicago, MarketingSherpa's Daniel Burstein sat down with Carlos Gil, Senior Manager, Digital Marketing, Save-A-Lot, in the MarketingSherpa Media Center. Gil, an IRCE speaker, provided insights into marketing to millennials in a noisy social economy.
For millennials, "Look to reinforce what value you can offer them, and how you can complement their everyday life," Gil explained. Watch this video to also learn what social media platforms are most effective for your brand, and some valuable personal branding insights.Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.
