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Udi Nir, Chief Technology Officer, ModCloth

Marketers from around the globe are gathering at IRCE, the world's largest e-commerce event, and MarketingSherpa is providing exclusive access to the top speakers. In this video from the MarketingSherpa Media Center, Udi Nir, Chief Technology Officer, ModCloth, discussed leveraging a mobile app to engage with an audience.

Utilizing an app that allowed customers to post outfit pictures in the Style Gallery, ModCloth saw more than 40% of total mobile submissions were from mobile.

In addition to the Style Gallery, 78% of product reviews come from mobile users.

"Be where your customer is ... and see where the trends are going," Nir said.

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