Andrea Shaikin, (Former) Director, Customer Experience & Engagement, Mr. Lube Canada
In this webinar, Andrea Shaikin, Director of Customer Experience and Engagement (former) at Mr. Lube will discuss how her team identified the need to use data for the purpose of identifying customer behavior which provided rich customer insights for the delivery of more personalized messages along the purchase process. You will learn:
Using the tactics discussed in this webinar, Mr. Lube was able to achieve a 29% increase in open rate, a 222% increase in clickthrough rate, and a 20% decrease in bounce rate.
How Mr. Lube Canada Leveraged Data to Create a Personalized Customer Experience
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