MarketingSherpa Video Archive

Email Marketing: How overcoming 3 common errors increased clickthrough rate by 104%

Daniel Burstein, MECLABS, and Jon Powell, MECLABS



In this free MarketingSherpa webinar, Daniel Burstein, Director of Editorial Content, and Jon Powell, Senior Manager of Research and Strategy, both of MECLABS, walked through three common errors our research has identified as damaging to conversion.

They will help you determine if you are making these errors, and how you can overcome them.

Also in this webinar, you will learn from a live optimization segment:

  • How using more than one call-to-action to arrive at the same location may or may not work for your landing pages

  • How issues of assumed value can affect your customer’s decision to click

  • How shortening emails for clarity helps the customer understand your offer

  • How using visuals to communicate value will capture the attention of consumers

  • How to clarify relative value by not just revealing price, but highlighting the product’s best qualities

  • And much more


Download the slides to this presentation