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Cybersecurity Marketing: You don’t need to scare people to sell them security (podcast episode #136)

Cybersecurity Marketing: You don’t need to scare people to sell them security (podcast episode #136)

May 1, 2025

 

Intent-based Online Advertising Optimization: Sometimes two campaigns are better than one (3x AOV better)

Intent-based Online Advertising Optimization: Sometimes two campaigns are better than one (3x AOV better)

April 25, 2025

 

DTC Ecommerce Digital Marketing: Sell outcomes, not products (podcast episode #135)

DTC Ecommerce Digital Marketing: Sell outcomes, not products (podcast episode #135)

April 22, 2025

 


Transform your landing page with MeclabsAI

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More from MarketingSherpa Reporters

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Security Marketing: Customers will tell you how to market to them if you ask them (podcast episode #134)

Security Marketing: Customers will tell you how to market to them if you ask them (podcast episode #134)

April 17, 2025 — Listen now to hear Dawn van Hoegaerden, CMO, DefectDojo, discuss empathy as a core skill, career adaptability, and translating technical jargon.

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Public Health Marketing: How Indianapolis transformed crisis response through customer-first marketing, increased calls 295%

Public Health Marketing: How Indianapolis transformed crisis response through customer-first marketing, increased calls 295%

April 15, 2025 — Read on to see an example of switching a CTA to a customer-first objective.

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Analytics: Driving business value matters more than perfect models (podcast episode #133)

Analytics: Driving business value matters more than perfect models (podcast episode #133)

April 10, 2025 — Listen now to hear Prateek Shrivastava, Advanced Analytics Manager, Cummins, discuss learning from unsuccessful models, understanding business context, and using data to enhance targeted marketing strategies.

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