Content Directory - 2013

January

• CASE STUDY: B2B Social Media: Intuit grows Facebook audience 22%, extends reach 5x
• CASE STUDY: Social Media Marketing: Startup achieves 900% Facebook fan growth through sweepstakes
• CHART: Marketing Research Chart: Top mobile marketing objectives
• OTHER: Video of Email Summit 2012 panel discussion - In the Year 2013: Email marketing technologies and tactics of the near future
• OTHER: How Copyblogger converts email prospects [Full video of Email Summit session]
• OTHER: B2C Mobile Marketing: The Ritz-Carlton Destination Club case study [Full video of Email Summit session]
• CHART: Marketing Research Chart: Engagement rate of local mobile marketing tactics
• CASE STUDY: Content Marketing: Webinar strategy increases registration, lead capture 91%
• OTHER: Video of Marcus Sheridan's Presentation from Email Summit 2012: Content-rich emails to prime your prospects
• CASE STUDY: Email Marketing: CNET win-back campaign sees 8% subscriber re-engagement
• CHART: Marketing Research Chart: Customers interacting with mobile email messages
• CASE STUDY: Content Marketing: Targeted persona strategy lifts sales leads 124%
• CHART: Marketing Research Chart: Top mobile marketing challenges
• CASE STUDY: Email Marketing: Expedia Cruise Ship Centers uses data-triggered human interaction to increase bookings 81%
• CASE STUDY: B2B Marketing: How accounts payable company’s new process increased Marketing’s contribution to revenue 1,300%
• EVENT WRAP-UP: Content Marketing: 3 tips for producing engaging email content

February

• CHART: Marketing Research Chart: Marketers’ collection of analytics data
• CASE STUDY: Email Marketing: 98% conversion rate of qualified leads thanks to email education drip campaign
• PUBLICATION EXCERPT: Download Your Free Excerpt from the MarketingSherpa Mobile Marketing Benchmark Report
• OTHER: B2C Email Marketing: Turn automated email into a personal experience [Full video of Email Summit session]
• CHART: Marketing Research Chart: Analytics usage for message creation
• CASE STUDY: Email Marketing: Wireless provider increases open rate by 537% and clickthrough by 92% with personalized daily newsletter
• OTHER: 4 Case Studies on Mobile Marketing and the Complex Sale [Full video of Email Summit session]
• HOW TO: Video Marketing How-to: 4 tactics from a small business that generated 1 million YouTube views
• CHART: Marketing Research Chart: Top analytics objectives for 2013
• CASE STUDY: Email Marketing: Weekly newsletter sees 400% lift in reactivation of inactive subscribers with personalization
• CASE STUDY: B2B Marketing: Manufacturer's "Cheaper than China" branding campaign increases sales 33%
• CASE STUDY: Facebook Ads: How Zappos.com manages a $10 million strategy
• CASE STUDY: Email Marketing: 236% more revenue from flash sale test
• CHART: Marketing Research Chart: New email marketing developments for 2013
• CASE STUDY: Event Marketing: Virtual event campaign drives 10,155 registrations and 1,800 new database names
• HOW TO: Social Media How-to: 3 ideas for building engaging visual social media

March

• CHART: Marketing Research Chart: Email marketing ROI
• EVENT WRAP-UP: MarketingSherpa Email Summit 2013 Wrap-up: Top 5 takeaways for email marketers
• CASE STUDY: Email Marketing: User-generated content helps drive 16% clickthrough rate
• CASE STUDY: Search Engine Marketing: Google Product Listing Ad strategy lifts average monthly revenue 129%
• CHART: Marketing Research Chart: Automated emails sent by organizations
• CASE STUDY: Email Marketing: Health care system rebuilds program for small list, sees 700% clickthrough rate increase
• PUBLICATION EXCERPT: Download Your Free Excerpt from the MarketingSherpa 2013 Marketing Analytics Benchmark Report
• CASE STUDY: Search Engine Marketing: E-commerce site turns an 82% bounce rate around for a 400% conversion increase
• CHART: Marketing Research Chart: Marketers' list growth tactics
• CASE STUDY: Email Marketing: 142% higher open rate, 15% bigger list from retailer's strategy
• CASE STUDY: Sales-Marketing Alignment: Marketing-qualified lead lift of 25%, lead rejection reduction of 20% with data-driven marketing strategy
• CASE STUDY: Affiliate Marketing: E-commerce site generates 6% more conversions using promo code banner ads
• VIDEO: Where to Test, What to Test, What to Ask
• CHART: Marketing Research Chart: Improving email deliverability
• VIDEO: How The Heritage Foundation increased donations 274% by using MECLABS methodology
• PUBLICATION EXCERPT: Download Your Free Excerpt from the MarketingSherpa 2013 Email Marketing Benchmark Report
• VIDEO: The WOW! Computer: How firstSTREET applied a radical redesign to deliver a 500% sales increase
• VIDEO: Air Canada Case Study: The Biggest Mistake I Ever Made
• CASE STUDY: B2B E-Commerce: Redesigned online form increases quotes 67.68%
• WEBINAR: Mobile Marketing: Optimizing the evolving landscape of mobile email marketing
• OTHER: How The Heritage Foundation increased donations 274% by using MECLABS methodology [Full video of Optimization Summit session]

April

• CHART: Marketing Research Chart: Marketing channel email integration
• CASE STUDY: Email Marketing: Regional insurance provider uses segmentation to raise brand awareness and fight national competition
• OTHER: Where to Test, What to Test, What to Ask [Full video from Optimization Summit session]
• OTHER: The WOW! Computer: How firstSTREET applied a radical redesign to deliver a 500% sales increase [Full video from Optimization Summit session]
• OTHER: Optimizing the Evolving Landscape of Mobile Email Marketing [SherpaWebinar replay]
• CHART: Marketing Research Chart: Tactics to improve email engagement
• OTHER: Air Canada Case Study: The Biggest Mistake I Ever Made [Full video from Optimization Summit session]
• HOW TO: Retargeting: 5 tactics from drip email to lead generation
• CASE STUDY: Social Media Marketing: Travel company uses Facebook as a tool for generating testimonials
• OTHER: 5 Tactics to Personalize Your Email Message for Better Results [SherpaWebinar replay]
• CHART: Marketing Research Chart: Channels tracked by marketers
• CASE STUDY: Email Marketing: CNET increases engagement by cutting nearly half of newsletter portfolio
• HOW TO: B2B Retargeting: 5 tactics from burn pixels to Facebook
• CASE STUDY: Viral Marketing: Month-long sweepstakes generates 1,170% ROI and 488% lift in email subscribers
• CASE STUDY: Social Email Integration: Sony Electronics nets 3,000 clickthroughs from email to "pin" on Pinterest
• WEBINAR: Email Marketing: 5 tactics to personalize your email message for better results
• CHART: Marketing Research Chart: Marketing analytics challenges
• CASE STUDY: Testing and Optimization: SAP’s Test Lab increases digital leads 27%, leads to 20% budget savings
• CASE STUDY: E-commerce: How Wine Enthusiast increased organic traffic 154% with content marketing
• CHART: Marketing Research Chart: Measuring website optimization ROI
• CASE STUDY: User-Generated Content: Video email contest increases site traffic by 13%
• VIDEO: The Boston Globe: Managing a transition from free to paid product

May

• CASE STUDY: PPC Marketing: Two accidents reduce cost-per-lead 20%
• CHART: Marketing Research Chart: Use of analytics to inform customer theory
• OTHER: Testing: A discussion about SAP's 27% lift in incremental sales leads [SherpaWebinar replay]
• CASE STUDY: Email Testing: How the Obama campaign generated approximately $500 million in donations from email marketing
• CASE STUDY: Webinar Marketing: Adobe revamps strategy and achieves a 500% lift in conversion to sale
• CASE STUDY: Social Media Marketing: Doubleday combines geocaching and Facebook to boost sales 23% for John Grisham book
• WEBINAR: Search Marketing: Turning an 82% bounce rate into a 400% conversion increase
• WEBINAR: Testing: A discussion about SAP's 27% lift in incremental sales leads
• CHART: Marketing Research Chart: Implementation of mobile testing
• CASE STUDY: Sales Enablement: Using email performance data to help salespeople understand lead interest increases sales 48.9%
• CASE STUDY: B2B Social Media Marketing: DocuSign's targeted LinkedIn InMail strategy creates 3 large pipeline opportunities
• OTHER: The Boston Globe: Managing a transition from free to paid product [Full video of Optimization Summit 2012 session]