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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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How Mr. Lube Canada leveraged data to create a personalized customer experience

May 15, 2017 — Customer retention and relationship management are the cornerstone of email marketing. Watch Andrea Shaikin, former Director of Customer Experience, Mr. Lube Canada, in the MarketingSherpa Media Center discuss how her team identified data for the purpose of finding rich customer insights.

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Beyond Advertising: Creating Value Through all Email and Mobile Touchpoints

May 10, 2017 — In this webinar replay, Catharine Hays, the executive director of The Wharton Future of Advertising Program, shares her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.

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Direct Marketing Chart: Why customers ignore direct mail

May 9, 2017 — Direct mail is the third-most-trusted advertising channel when customers are making a purchase decision. But that doesn’t mean the channel isn’t without its challenges. So, in this week’s chart, we look at our latest discoveries about why customers might ignore your direct mail campaigns.

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