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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Customer-First Marketing Chart: Why customers are satisfied (and unsatisfied) with companies

February 21, 2017 — Customer satisfaction is valuable — 66% of satisfied customers are very likely to continue purchasing products & services from a company, while 8% of unsatisfied customers said the same. Which begs the question — why are customers satisfied with companies? Unsatisfied? Read on to find out.

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Content Marketing 101: How to write compelling content in five tips

February 16, 2017 — When writing content for your company, it’s easy to fall prey to easy mistakes. Read these five tips for writing compelling content that will not only keep your customers reading, but hopefully drive them down the sales funnel.

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Email Marketing: How MVMT Watches increased holiday revenue gains 262% with optimized content

February 15, 2017 — As a bootstrapped startup, MVMT Watches has a strict focus on profitability. That is what lead them to develop the email channel, expanding from one or two emails a month, to one per week. Read how the team grew revenue 105% in three months using segmentation, personalization and compelling content.

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