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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

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B2B Marketing: How team communication product Ryver started a Twitter war with Slack fans to drive a 20% increase in users

September 20, 2017 — Team communication product Ryver wanted to get the word out about its service, which runs similarly to well-known Slack but is completely free. Read how it started a Twitter war with its competitor’s fans and proved the theory that all publicity is good publicity.

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Social Media Marketing Chart: How much different age groups trust social ads

September 19, 2017 — Social media is often considered a trusted medium to followers, which hopefully, leads to word-of-mouth marketing. But what about brands that buy their way into these conversations? This week, we take a look at how much different age groups trust social ads. Read on to see the data, analysis and commentary.

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Marketing 101: What is a vanity link (or vanity URL)?

September 15, 2017 — Ever see a print ad or brochure or even a TV or radio ad that has a long, confusing URL? One that you’ll never type in or remember correctly? Don’t expect your customers to manually type in those confusing URLs. Use a vanity link …

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