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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results


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Inbound Marketing: How a hashtag contest collected 106K entries and elevated the cruising industry

March 16, 2017 — With the objective of broadening the visibility around the cruising industry, Cruise Lines International Association held a sweepstakes during National Book a Cruise Month in October that focused on weekly themes that ultimately drove submissions up to over 100K.

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Mobile Marketing Chart: How likely millennials, baby boomers and Gen Xers are to delete your app

March 14, 2017 — We asked 2,400 satisfied and unsatisfied customers how likely they were to disengage with companies by taking 11 specific actions. Of those actions, the biggest difference in behavior among generations was in regards to deleting mobile apps. In this chart, we take a closer look at that data.

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Social Media: How to make [the right] friends and influence people [who matter]

March 13, 2017 — Social media success in business is often judged by analyzing the likes, pins or retweets a post receives. But you can’t build a brand by counting individual affirmations from customers. You build it with a brand voice & personality that foster long-term content that keeps followers interested beyond just one post.

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