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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Email Marketing: Five ideas to increase your email's perceived value

August 16, 2017 — There is no perfect formula to keep customers interested in your email marketing. However, there are some tactics and ideas you can use to make them perceive and understand the value your emails are offering to them, to get them through from open, to clickthrough, and finally onto conversion.

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Ecommerce: Northwestern University study on how online reviews affect sales

August 15, 2017 — Northwestern University’s Spiegel Research Center recently conducted research into how online reviews influence sales. The Spiegel Center’s Executive Director and Research Center share some of their discoveries to help ecommerce marketers improve conversion in the extensive interview in this MarketingSherpa blog post.

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Ecommerce Chart: Star ratings’ impact on purchase probability

August 15, 2017 — More, simply put, is better. More money. More traffic. More email subscribers. More stars. Or is it? Medill Northwestern University’s Spiegel Research Center recently conducted research to challenge the “more is better” when it comes to star ratings’ impact on purchase probability. Read on to see the results.

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