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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Advertising Chart: The types of ads consumers dislike the most (and the least)

March 21, 2017 — In October 2016, we asked 1,200 customers what they thought of different ad types ranging from online pop-ups to print ads. In this week’s MarketingSherpa Chart article, we take a closer look at that data.

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Customer-First Marketing: Use data to make sure the customer always wins

March 17, 2017 — In the gambler-casino relationship, the casino has the slight edge that, over billions of transactions, generates positive cash flow. So when I had a chance to interview Jeff Ma, I wanted his opinion on the customer-marketer relationship. Who has the edge?

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Inbound Marketing: How a hashtag contest collected 106K entries and elevated the cruising industry

March 16, 2017 — With the objective of broadening the visibility around the cruising industry, Cruise Lines International Association held a sweepstakes during National Book a Cruise Month in October that focused on weekly themes that ultimately drove submissions up to over 100K.

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