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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results



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Advertising Chart: Consumers’ preferred advertising channels

April 18, 2017 — To help determine what customers want (and where they want it) from brands, we conducted research with 2,400 consumers. This week, we share their preferred advertising channels.

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Your Landing Page Needs an Ultimate Reason to Maximize Conversion (Live From MarketingSherpa Summit 2017)

April 13, 2017 — “If I am the ideal customer, why should I purchase from your organization rather than any of your competitors?” If your landing page doesn’t answer this question with an ultimate reason, you’re losing conversions. Read this post from #Sherpa17 to find out how to ensure you give your customers an ultimate reason they cannot refuse.

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Live from MarketingSherpa Summit 2017: Jeff Ma on harnessing the power of analytics to better understand customers

April 12, 2017 — Get the main insights from Jeff Ma’s session from MarketingSherpa Summit 2017, discussing how to build a successful data-driven environment at your company.

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