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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Advertising Chart: How digital ad placement strategy affects customer response

July 18, 2017 — Fake news rhetoric isn’t just a political issue, it’s an advertising one as well, because a purchase — and really, any conversion action — is a leap of faith. And that leap of faith requires trust. Read on to see the latest data about how this issue impacts digital advertising you place on news sites, search engines and social media.

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Marketing 101: What is link juice?

July 14, 2017 — What exactly is link juice, anyway? Find out what it is, and how to have your website swimming in the stuff in order to rank higher with Google’s algorithm.

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B2C Marketing: HomEquity Bank increases inquiries generated online five-fold with 55 and older customers

July 13, 2017 — As the 55 and older population becomes increasingly tech-savvy, businesses that cater to that group need to adapt digital strategies. Read how HomEquity Bank was able to go from 250,000 unique page visits a year, to over a million.

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