MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
March 29, 2017
March 22, 2017
March 21, 2017 — In October 2016, we asked 1,200 customers what they thought of different ad types ranging from online pop-ups to print ads. In this week’s MarketingSherpa Chart article, we take a closer look at that data.
March 17, 2017 — In the gambler-casino relationship, the casino has the slight edge that, over billions of transactions, generates positive cash flow. So when I had a chance to interview Jeff Ma, I wanted his opinion on the customer-marketer relationship. Who has the edge?
March 16, 2017 — With the objective of broadening the visibility around the cruising industry, Cruise Lines International Association held a sweepstakes during National Book a Cruise Month in October that focused on weekly themes that ultimately drove submissions up to over 100K.
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