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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results


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Quick Analysis: Amazon could have bought any food retailer. Why Whole Foods? And how should retailers react?

June 16, 2017 — Bricks-and-mortar retailers — especially grocers — are woefully behind in the use of tech in commerce. If that was the case, Amazon could have bought any retailer. Why Whole Foods specifically? Why a company that was likely more focused on the Amazon rain forest than Amazon.com until today?

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Insta-famous: 4 quick tips on how to build your brand’s Instagram profile

June 16, 2017 — Instagram is a great space for marketers. Brands and friends are freely intermixed, and the platform has a light, fun vibe. Read these four tips to get a jump on how to take your brand to another level on Instagram and get in with the platform’s cool kids — some of whom are actually giving these tips.

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B2C Marketing: How Airstream used lifestyle content to nurture top-of-the-funnel customers

June 15, 2017 — In order to improve customer relationships at the top of the funnel, Airstream wanted to rework their homepage and newsletter to better reflect the lifestyle nature of their brand. Read how Airstream was able to energize conversion paths through promoting lifestyle and persona-driven content.

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