MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
May 19, 2017
May 18, 2017
May 15, 2017 — Customer retention and relationship management are the cornerstone of email marketing. Watch Andrea Shaikin, former Director of Customer Experience, Mr. Lube Canada, in the MarketingSherpa Media Center discuss how her team identified data for the purpose of finding rich customer insights.
May 10, 2017 — In this webinar replay, Catharine Hays, the executive director of The Wharton Future of Advertising Program, shares her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
May 9, 2017 — Direct mail is the third-most-trusted advertising channel when customers are making a purchase decision. But that doesn’t mean the channel isn’t without its challenges. So, in this week’s chart, we look at our latest discoveries about why customers might ignore your direct mail campaigns.
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Download a free 54-page report to learn about our latest discoveries based on research with 2,400 consumers.
Content Marketing: You must overcome The Jackson 5 Effect to find subject matter experts
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