November 12, 2008
Article

Podcast: New Test Results for Email Send Times: 3 Major Takeaways

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Sending your emails at the right time of the day can be crucial whether you are a B2B or consumer marketer. It can be especially critical if you market to an international audience.

That’s why it is eye-opening to chat with Hunter Boyle, Managing Editor, MarketingExperiments. He recently tested sending emails at the brink of dawn and in the wee hours of the morning.

Among the intriguing things he learned:
- Emails sent before 9 a.m. dramatically lift clickthrough rates.
- Early-bird execs on the East Coast respond to email before their workday begins.
- Time-zone segments are worth testing for marketers with international lists.

Click below to listen to either a WMV or MP4 podcast with slides to hear about what Boyle and his researchers learned. The podcast is just under ten minutes long.

Windows Media Player users:
http://media.marketingyak.com/video/early-send-times.wmv

QuickTime users:
http://media.marketingyak.com/video/early-send-times.mp4

Or listen to a Flash or MP3 audio podcast without slides:

http://podcast.marketingyak.com/flash/email_timing/index.html

http://podcast.marketingyak.com/media/episode13_email_timing.mp3

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