August 10, 2010
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New Chart: B2B Marketing Challenges -- Your Input Can Help!

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SUMMARY: In this week's chart, we review the greatest challenges B2B marketers faced in 2009, and how your participation in the 2010 B2B Marketing Benchmark Survey can help identify new tactics to address these challenges, as well as challenges B2B marketers will face in the upcoming year.
By Jen Doyle, Research Analyst

Most Significant Challenges for B2B Marketers to Overcome Today

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In last year's B2B Benchmark Report, we learned that the greatest challenge B2B marketers faced was generating high-quality leads to deliver to their sales teams. What can marketers do to address not only this problem, but also concerns like marketing to a lengthening sales cycle and marketing to a growing number of people in the buying process?

We recently launched our new 2010 B2B Marketing Benchmark Survey to answer these very questions. Your participation will help identify new tactics the B2B marketing community can use to overcome these challenges as well as the challenges they'll face in the upcoming year.

Click here to access this year's survey. In return for providing your input, you'll receive a complimentary copy of the Executive Summary which will highlight key findings from this year's study. In addition, you will be invited to a complimentary webinar to review the results.

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