December 12, 2001
Blog Entry

Quick Analysis of MightyWords Closure

SUMMARY: No summary available.
MightyWords announced this morning that they are ceasing operations as of Jan 12th 2002. The Company, which sells digitally downloadable text-based content -- basically short ebooks although they always called them "very long articles" --, was ContentBiz's very first sponsor. In fact they are part of the reason we survived our early days. I also admired and personally liked a lot of people who worked there.

But fact was their marketing stank. I felt they wasted a real opportunity to grow, especially in the genre fiction area where rabid fans will buy anything by certain authors. (A niche that Fictionwise has now happily, and profitably, taken.) And for mysterious internal reasons they never were able to take advantage of sister-company Fatbrain's exceptional corporate intranet bookstore program to sell digital docs to the biz world.

MightyWords RIP.

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