October 25, 2001
Blog Entry

What to do with a Butt-ugly Hotlink URL

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Normally I don't run mentions of vendor or agency Webinars because they are too often thinly disguised sales pitches (you know, the kind with the phrase "our value proposition" tossed in.) However today I'm breaking my rule because Russell Kern, of Kern Direct, is doing a free Webinar on online B2B sales lead generation marketing on November 15th. I really respect Kern, and quite enjoyed his recently released book on the topic. So, if you are a B2B marketer doing sales lead gen, you may want to register for this freebie at http://www.regsvc.com/kerndirect/default.asp?QQ1=PR.

One last thing, if you're planning on doing a marketing campaign with a butt-ugly hotlink URL (like the one above) you might want to ask your Webmaster to make a prettier ghost URL for you that people can type in easily that automatically shunts them along to the right place. I use cheap URL generating software from Prolinkz to make mine....

(P.S. Just in case you were wondering, neither of the above was a paid endorsement. Although the charity of my choice does have high hopes come Christmas.)

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