March 05, 2002
Blog Entry

Why Media Buyers Say No to Your Sales Rep

SUMMARY: No summary available.
Semi-obvious, but still useful comments on selling online ads successfully today in Tom Hespos's MediaPost column entitled, "Why didn't we make the plan?" If your ad sales reps ever wonder that, it's worth checking out:

http://www.mediapost.com/dtls_dsp_Spin.cfm?spinID=109399

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