June 09, 2011
Event Wrap-up

Webinar Replay -- The Search for Social Media Synergy

SUMMARY: In this webinar replay, presenters from MarketingSherpa and Marketwire discuss how the integration of search and social helps organizations increase lead generation and ROI.
In this webinar replay, The Search for Social Media Synergy, see presenters Sergio Balegno of MarketingSherpa and Melinda E. Van Patter of Marketwire, as they discuss how the integration of search and social helps organizations generate more relevant content.

In turn, this integration helps to increase the number of inbound links; which creates more relevant search engine listings and higher organic rankings; which drives more traffic to your social sites and landing page conversion points. The result for B2B marketers: an increase in lead generation and social marketing ROI.

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Useful links related to this webinar

Marketwire+Sysomos

Delivra

MarketingSherpa 2011 Social Marketing Benchmark Report



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