February 04, 2010
Event Presentation
SUMMARY:
Here are the winning campaigns in MarketingSherpa’s fifth-annual Email Marketing Awards.
Browse this gallery of 23 campaigns that delivered exceptional results and get inspired to improve your own efforts. This year, we focused on crucial programs and tactics, such as autoresponders, newsletters, list-growth campaigns and dynamic content. Winners from the B2B and B2C space include Alaska Airlines, Electrolux, Microsoft, Dell, and The Orange County Register.
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For the fifth year in a row, we’ve examined hundreds of submissions to select the most impressive campaigns for our Email Marketing Awards. The competition has gotten more intense each year, with many great campaigns that might have been winners in the past falling just short in this year’s judging.
As always, results carry the day in this competition. The first thing our judges consider are the campaign’s performance metrics, and this performance is given the most weight in the final scoring. But they also assign scores based on campaign strategy and tactics -- was there advanced segmentation at work? Personalization? Use of dynamic content? Social media integration? And email creative also gets a look, especially when creative decisions are supported by testing and optimization.
Based on this process, we’ve selected 23 campaigns as Gold, Silver or Honorable Mention award winners. Browse the list below, and click the links to read a description of why each campaign won and see samples of the creative used.
We hope you find inspiration for your own campaigns, and generate results worth sharing in next year’s competition.
#1. Best Email Newsletter
Gold B2B
Royal & SunAlliance Canada
http://www.marketingsherpa.com/emailawards2010/Creative/Royal&SunAlliance.pdf
Gold Consumer
Indiana Office of Tourism Development
http://www.marketingsherpa.com/emailawards2010/Creative/IndianaTourismOfficeBestEmailNewsletterGoldB2C.pdf
Silver B2B
Click Rain
http://www.marketingsherpa.com/emailawards2010/Creative/ClickRain-BestEmailNewsletterSilverB2B.pdf
Silver Consumer
The Orange County Register -- OC Moms
http://www.marketingsherpa.com/emailawards2010/Creative/OrangeCountyRegisterBestEmailNewsletterSilverConsumer.pdf
#2. Best Promotional Message -- Direct Sale or Lead Gen Offer
Gold B2B
Follet Software -- TitlePeek Trial Email Campaign
http://www.marketingsherpa.com/emailawards2010/Creative/Follet-BestPromoGoldB2B.pdf
Gold Consumer
NW Natural -- Smart Energy Challenge
http://www.marketingsherpa.com/emailawards2010/Creative/NWSmartEnergy-BestPromoGoldB2C.pdf
Silver B2B
Landry & Kling -- 7 Things Hotels Don’t Want You To Know
http://www.marketingsherpa.com/emailawards2010/Creative/LandryKlingBestPromo-DirectSalesSilverB2B.pdf
Silver Consumer
CPAP.com -- New Mirage SoftGel Nasal Mask Introduction
http://www.marketingsherpa.com/emailawards2010/Creative/BestPromoSilverB2C-CPAP.pdf
Honorable Mention Consumer
Ace Hardware -- Email Coupon Campaign
http://www.marketingsherpa.com/emailawards2010/Creative/Ace-BestPromoB2CHM.pdf
Honorable Mention Nonprofit
World Wildlife Foundation Deutschland -- "His Home is Our Climate" fundraising campaign
http://www.marketingsherpa.com/emailawards2010/Creative/Rabbit-BestPromohonorablemention.pdf
#3. Best Opt-In or List Growth Campaign
Gold B2B
Huttig Building Products -- List Growth Campaign
http://www.marketingsherpa.com/emailawards2010/Creative/Huttig-BestOpt-inGold%20B2B.pdf
Gold Consumer
Dell -- Alienware Launch
http://www.marketingsherpa.com/emailawards2010/Creative/DellAlienwareBestOpt-inGoldB2C.pdf
Silver Consumer
Coca-Cola -- My Coke Rewards Community Invite Email
http://www.marketingsherpa.com/emailawards2010/Creative/Coca-Cola-BestOpt-inSilverB2C.pdf
#4. Best Single Welcome Letter to New Subscribers
Gold B2B
Covad -- Customer Welcome Email
http://www.marketingsherpa.com/emailawards2010/Creative/CovadBestWelcomeB2BGold.pdf
Gold Consumer
ATP World Tour -- Fan Credential Welcome
http://www.marketingsherpa.com/emailawards2010/Creative/ATP-BestWelcomeB2CGold.pdf
Silver Consumer
ALCO -- Rewards Program Welcome
http://www.marketingsherpa.com/emailawards2010/Creative/Alco-BestWelcomeB2CSilver.pdf
#5. Best Triggered Email or Autoresponder Series
Gold Consumer
Alaska Airlines -- Shopping Cart Abandon Program
http://www.marketingsherpa.com/emailawards2010/Creative/WhatCountsBestTriggeredGoldB2C.pdf
Silver B2B
VNR.de -- Subscriber Reactivation Campaign
http://www.marketingsherpa.com/emailawards2010/Creative/VNR-BestTriggeresEmailGoldB2B.pdf
Silver Consumer
Vanderbilt LASIK -- Welcome Trigger
http://www.marketingsherpa.com/emailawards2010/Creative/LASIKBestTriggeredSilverB2C.pdf
Honorable Mention Consumer
Dortmund Airport -- "Database Eraser" Reactivation Campaign
http://www.marketingsherpa.com/emailawards2010/Creative/Rabbit-BestTriggeredEmailHMB2C.pdf
#6. Best Dynamic Content or Personalized Email
Gold B2B
VerticalResponse -- Social Media Webinar Series Campaign
http://www.marketingsherpa.com/emailawards2010/Creative/VerticalResponse-Social_Media_Webinar_Series.pdf
Gold Consumer
Microsoft -- Enhanced Hotmail and Messenger Launch
http://www.marketingsherpa.com/emailawards2010/Creative/Microsoft-BestDynamicContentGoldB2C.pdf
Silver Consumer
Electrolux Major Appliance -- Electrolux/Frigidaire Spring Savings Campaign
http://www.marketingsherpa.com/emailawards2010/Creative/ElectroluxSpringSavings.pdf
