April 28, 2011
Publication Excerpt

Download your 2011 Social Marketing Benchmark Report Excerpt

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SUMMARY: Download your complimentary excerpt from our newly released 2011 Social Marketing Benchmark Report. You'll get in-depth charts and analysis on the best tactics, CMO priorities, budgeting and more.
Social media marketing was once a big question mark. Companies experimented with blogging and Facebook but were not sure if these tactics impacted the bottom line. They were even less certain of which tactics worked best. Now, after years of research, early answers have begun to surface.

The new MarketingSherpa 2011 Social Marketing Benchmark Report features the collective wisdom of more than 3,300 social media marketers. Nearly 150 charts accompany expert analysis, breaking down topics on tactics, measurement, budgeting, CRM integration and more.

Download your complimentary excerpt

Inside your excerpt, you'll discover:

o Which tactics are the most effective, most used and most difficult
o Where CMOs are setting their priorities
o How social media marketing budgets are changing


Useful links related to this article

MarketingSherpa 2011 Social Marketing Benchmark Report

Members Library -- Marketing Research Chart: Using social media as a list growth tactic

Members Library -- Social Marketing: Increasing interaction with Cheezburger's huge audience

Members Library -- Social Media Marketing: Finding and winning hyper-social consumers


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