MarketingSherpa Customer Satisfaction Research Study

For more than 15 years, MarketingSherpa has consistently found that putting the customer first leads to improved business performance. In Oct. 2016, we surveyed 2,400 customers in an extensive research study looking into customer-first marketing, which we define as:

An approach to marketing that strives for the highest degree of customer satisfaction through deep understanding of customers’ needs and wants and creating a value proposition with valuable products and services that exceed their expectations.

In this approach, the needs of the customer come before the immediate gain of a business, and customer knowledge guides product development, business and marketing decisions.

Download this 54-page report with 28 charts to learn:

• What contributes most to a customer’s satisfaction with a company
• Which advertising channels customers trust most when making a purchasing decision
• What the top reasons customers unsubscribe from emails, block online ads and delete apps are

PLUS, get a bonus report with eight new charts that take a closer look at generational differences in perception of marketing and advertising channel trust.

Get the full research study report

Get the free 54 page report to see all of the findings from the Customer Satisfaction Research Study. PLUS, get a bonus report that takes a closer look at generational differences in perception of marketing and advertising channel trust.