MarketingSherpa Video Archive

Social Media Marketing: How a custom jeweler's creative Vine campaign reached 6 million loops

Danny Gavin, Vice President and Director of Marketing, Brian Gavin Diamonds



With new social platforms launching regularly these days, how do marketers decide which platforms to explore and which to pass by.

Do you wait to see how customers in your market will engage or do you set out to create your own path?

If you decide to take on a new platform or trend before others in your space, you could stand out against your competitors.

For Danny Gavin, Vice President and Director of Marketing, Brian Gavin Diamonds, taking on one such platform allowed his team to compete with both online and local competitors in a cost-effect manner. Brian Gavin Diamonds was one of the first online jewelers to establish a presence on Vine.

In his MarketingSherpa Summit 2016 presentation, Gavin shared some of the guiding strategies his team used when creating their Vine videos. The integrated campaign they implemented using Vine generated over a million views in the first few weeks.

 

Related Resources 

MarketingSherpa Summit 2017 | Aria Las Vegas | April 10-13