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Subliminal: How your unconscious mind rules your behavior

Leonard Mlodinow, Theoretical Physicist and Best-Selling Author


Every day we make personal, financial and business decisions, confident that we have properly weighed all the important factors and acted accordingly — and sure that we know how we came to those decisions.

But, in recent years, it has become increasingly clear that the way we experience the world — our perceptions, behavior, memory and social judgment — is largely driven by the mind's subliminal processes, not by the conscious ones (as we have long believed). Although our unconscious mind plays a critical role in our perceptions, feelings and thoughts, we are unaware of its influence. As a result, our view of ourselves, our motivations and society is like a puzzle — with most of the pieces missing. 

In this session, Dr. Leonard Mlodinow, Theoretical Physicist and Best-Selling Author, explores how the past two decades of revolutionary neurological research show that our view of ourselves is far less accurate than we may believe, creating a new, modern understanding of the commanding role the unconscious mind plays in our conscious thoughts.

Presenting vivid, interactive demonstrations and striking examples, he will discuss some of the many ways the unconscious mind influences how we misperceive our relationships with family, friends and business associates, and how we misremember important events along the way, changing our view of ourselves and the world around us.

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