Daniel Burstein, Tony Doty and Adam Lapp, all of MECLABS
Also, a large portion of the session covers each element of the patented MarketingExperiments conversion heuristic — C = 4m + 3v + 2(i-f) - 2a — in detail. Viewers will learn how elements such as motivation, value proposition, incentives, friction and anxiety should be handled in a testing and optimization program.
(Download the slides to this presentation)
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