Coaching clinics are your opportunity to dive into your marketing program's biggest challenges with a marketing industry expert in a half-hour, one-on-one consultation.
Who are these experts? Industry professionals whose ideas and insights have driven impressive digital marketing programs with proven results - results they will help you apply to your own marketing campaigns.
Coaching Topics:
Coaching Topics: Improving Customer Retention with Email, Inbound Marketing, Progressive Profiling
Irek Klimczak is Content Marketing Expert at GetResponse. He is a content marketing professional specializing in email marketing and marketing automation. He digs into data and connects it with business outcomes in order to create content that helps people run successful online marketing campaigns. You can find @irekklimczak on Twitter, he’s always eager to advise on email marketing strategies that bring results.
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Coaching Topics: Data Analytics, Data Interpretation, Data-driven Approach To Experimentation
Derrick leads MECLABS’ team of data scientists in ensuring that high levels of scientific rigor and data integrity are maintained through the testing process. He also strives to keep MECLABS at the forefront of the statistics of testing across various mediums.
Coaching Topics: Best Practices for Cart Abandonment, Lifecycle Marketing, Organically Growing Your List
As a Senior Marketing Strategist with over a decade of online experience, Fawn delivers strategic knowledge of campaign optimization, industry standards, best practices, and cross channel marketing to B2B and B2C clients in many diverse industries.
Coaching Topics: Lead Generation, Sales and Marketing Alignment, Targeting and Segmentation
Zach Klinger is the VP of Sales and Client Success at HiP, a digital marketing agency located near Albany, NY. Zach is an avid sports fan and has a passion for people, problem solving, and brainstorming. An MBA graduate from Ithaca College, Zach helps Sales and Marketing teams reach revenue goals through HiP's lead generation services.
Coaching Topics: Lead Generation, Lead Nurturing, Value Proposition Messaging
Brandon works with cross-functional teams to align business objectives with Research Partnership strategy. He has 20 years of experience with experimental optimization, value proposition development and lead management.
Coaching Topics: Succeeding in the New Age of Search
Jamey chose to pursue a career in digital marketing because he's the type of freak that actually enjoys working in a field that moves and changes so fast it can (and does) drive many people crazy. As Strategy & Planning Director at PACIFIC, he seems weirdly OK with the fact that the industry innovations he reads about in the morning are usually obsolete by that same afternoon. He says it has something to do with “keeping our clients’ strategic positioning in a state of constant motion and creative evolution, so that we’re always the leaders, never just following the pack. Plus, I'm never bored.”
Coaching Topics: Email Marketing Optimization, Lifecycle Marketing, Targeting and Segmentation
Emily is a data-driven, direct marketing professional with over 8 years of experience providing clients with strategic and tactical advice on how to improve their email programs. Emily is a champion for continuous optimization through analysis and the implementation of test plans.
Coaching Topics: Applying the MECLABS Testing Methodology for CRO, Landing Page Optimization, Value Proposition Messaging
Jesse is a leader on MECLABS' research and strategy team with a wide range of experience throughout the testing and optimization process. He specializes in testing methodology, website optimization and value proposition discovery to help drive business results. Jesse holds an MBA from the University of North Florida and hails from upstate New York, but he is now an avid beach-goer in sunny Jacksonville Beach, Florida.
Coaching Topics: Email Marketing Optimization
Tia, CRM Strategy Practice Director at Zeta Global, has 16 years of integrated marketing experience with an extensive background in business development, client services, and direct marketing with a digital emphasis. She has proven success transforming performance data into strategic action plans that increase brand exposure and improve business results.
Coaching Topics: Paid Search, SEM/Paid Social
David is the VP of Paid Media & Technology at PACIFIC. He is responsible for all technology and software development, plus Paid Media services. In fact, David truly seasoned expert at optimizing PPC campaigns; he has studied the impact of targeting and segmentation, and its role in bid optimization and campaign structuring.
After spending 15 years in the operating system and database software fields, he entered the internet arena joining Netscape in 1996. He managed engineering teams working on the web server and the Netcenter portal. Following the merger with AOL, David became VP of Product Development for the Small Business initiative Netbusiness.
Following that, he joined Yahoo and directed the product management teams overseeing the Autos, Yellow Pages, Maps, Real Estate, Classifieds and Search Advertising properties.
In 2003, David co-founded the pioneering SEM company, SearchRev, followed by the analytics company, Tracking.net.
David has an MS degree in Computer Science from UCLA and is the author of numerous patents.
Coaching Topics: Creative and Design, ESP Selection and Implementation, Real-time Personalization and Advanced Segmentation
Forest is Co-Founder and CEO at Email Aptitude. With nearly 15 years of enterprise email leadership, he has lead strategy and program overhauls for some of the world’s biggest brands, and is an inventor on multiple pending patents. At Email Aptitude, Forest plays a central role in product development for the company’s Competitive Intelligence, Frequency Modeling, and Weather-Based Trigger technology, plus provides strategic leadership to client teams.
Coaching Topics: Improving Customer Experience through Email, Lead Nurturing
For nearly two decades, Amelia has led digital marketing efforts that get results for companies of all sizes with logical, strategic thinking. A former developer with strong business acumen, Amelia bridges the gap between geek and chic.
Coaching Topics: Succeeding in the New Age of Search
Hussein relocated from New York City to be PACIFIC's Sr. Director of Search, and yes, it made us feel pretty special. He claims his decision had nothing to do with the 10 inches of snow that fell in NY that month, and we believe him. He brings 10 years of digital marketing experience to the team and has worked for agencies such as Acronym Media, TMP Directional Marketing, and 360i.
Prior to years of deciphering algorithms, leveraging data, and determining penguins from pandas, Hussein joined the military and spent some time serving in Guantanamo Bay. After the armed forces, Hussein interned in the CNN newsroom and dreamed of a career in broadcast media. But once he realized he was getting elbowed out by Anderson Cooper, he made his way into the Search industry and has been an asset in the field ever since.
You might not think that military life and a career in Search go hand-in-hand, but you’d be wrong. Nowadays, Hussein uses his experience and discipline to guide PACIFIC’s Search practitioners. And when he’s not leading the charge on optimization, he’s spending time with his wife and two young sons, trying to find San Diego’s best pizza joint, or catching up on “Game of Thrones.” Oh, and did we mention he’s the cofounder of Yelli, a successful dating app for single Muslims? Yep. This guy does it all.
Coaching Topics: DMPhobia- It’s Not Rocket Science + What Are You Afraid of?, Embracing the Silos-They Aren’t Going Anywhere
Andrew enjoys speaking the truth, the whole truth and nothing but the truth. Simply put, he makes complex technical products easy to understand so people actually understand what they are buying and how they apply to their business. He is a husband, a father, a friend to many, a nemesis to a few.
Coaching Topics: Applied, Tested and Validated Email Best Practices
Kim is a digital marketing professional with over 13 years of experience providing clients with expert advice on digital marketing strategies and data-driven email best practices driving transformational results including improved metrics, cost efficiencies, significant & attributable ROI & improved retention.
Coaching Topics: Applying the MECLABS Testing Methodology for CRO, Deciding Where to Test and What to Test, Optimizing for Mobile
Rebecca is a leading MECLABS optimization strategist with experience working in a range of industries. She specializes in site-wide problem identification, channel-specific optimization and test strategy and setup. Although a native Floridian, Rebecca studied at Mercer and Oxford Universities, and she is the proud owner of a rescue dog.
Coaching Topics: Data Analytics, Data Interpretation, Targeting and Segmentation
Matt brings 10 years of experience across a broad range of industries. Having worked with data-centric companies like Nielsen, comScore, and SiriusXM he has a strong analytical marketing background in areas such as segmentation, testing, and ROI/attribution. Matt excels at providing clients with strategy and analysis in order to build effective data-driven marketing roadmaps.
Coaching Topics: Email Creative & Messaging Optimization
Lauren, who joined Epsilon in 2013 as VP Executive Creative Director, has over 15 years of leadership experience in the creative industry. Lauren leads a digital creative team with proven expertise across direct marketing channels, specializing in CRM and email creative. Lauren has built an impressive portfolio managing creative for many leading automotive clients; hospitality, financial and retail clients, including one of the top 5 retailers in the U.S. Before joining Epsilon, Lauren was a Creative Director at Sears Holdings where she led the Integrated Retail creative team, focusing on email, mobile, app development and experiential design. Lauren is passionate about delivering beautiful and innovative digital designs that create a meaningful experience for the customer.
Coaching Topics: Email Marketing Optimization
Caroline is a CRM Strategy Manager at Zeta Global and recently came from a multi-regional brand in the retail industry where she lead their market research program by utilizing a blend of qualitative and quantitative research methods to solve for some of the company’s biggest challenges.
Coaching Topics: Lead Nurturing
Joel Book is regarded as one of the industry’s leading business consultants on digital marketing. His career spans more than four decades and includes experience in database marketing, content marketing and customer relationship management.As Sr. Director, Digital Marketing Insight for Salesforce, Joel tracks the major trends that are transforming marketing, sales and customer service and uses this insight to teach companies how to rethink their strategies for customer acquisition and retention by using data and digital technology to deliver relevant offers and useful information at every stage of the customer life cycle.
Coaching Topics: Email creative audits
18-year vet & crusader for user-centric design. Templates are my foundation. I design in code. PS is a tool for assets…not layouts. Mobile-first is a must; all decisions filter through a mobile lens. Consumers move fluidly across screens—so should design.
Coaching Topics: Competitive Intelligence, Email Deliverability, Messaging Optimization
As a Senior Email Strategist with Return Path, Casey specializes in driving engagement and boosting deliverability. Casey was featured by ExpertSender on their list of “25 Email Geeks to Help You Get Your Geek On” and blends tactical approaches with strategy rooted in consumer psychology and UX.
Coaching Topics: Inbox Placement Monitoring, Overcoming Deliverability Challenges, Reactivating Legacy subscribers
Kevin’s approach is to become deeply involved in clients needs and expectations. Kevin comes from a detail oriented background with 8 years experience in the digital and print marketing field. Now, a 5 year veteran at Yesmail with the Deliverability team Kevin's ability and passion for attention to detail and trending patterns has excelled him into the multiple platforms Yesmail supports. As the Intelligence Product Manager, Kevin provides a strong background in email-centric clients focusing on deliverability and competitive monitoring.
Coaching Topics: Email Personalization through Dynamic Content, Leveraging Data Assets to Drive Personalized Content
Kara currently serves as the VP, General Manager, Digital at Epsilon. As an email marketing veteran dating back to 1999, Kara has been actively involved in programmatic email development, execution, and strategy in a variety of senior positions on the client, agency, and provider side. She works with a variety of brands and global organizations.
