Speakers

(Former) Director, Customer Experience & Engagement, Mr. Lube Canada

Andrea Shaikin is the former Director of Customer Experience & Engagement for Mr. Lube Canada (the Canadian leader in automotive maintenance service) where she headed CRM, Customer Retention, Digital and Social Marketing. Prior to Mr. Lube she spent 9 years at the Royal Bank of Canada leading Client Engagement and Retail Rewards for the RBC Rewards loyalty program; and she has also held roles with As (former) Director of Customer Experience & Engagement, Andrea Shaikin headed CRM, customer retention and both digital and social marketing for Mr. Lube Canada (the Canadian leader in automotive maintenance service). Prior to Mr. Lube, she spent nine years at the Royal Bank of Canada leading client engagement and retail rewards for the RBC Rewards loyalty program; and she previously held roles with Citigroup/Home Depot Canada and the Hudson’s Bay Company. Currently, she is the Director of Marketing, Loyalty and Innovation at Staples Canada.

Account Supervisor, KERN (an Omnicom Agency)

Anna specializes in wrangling the dozens of moving parts that constitute large-scale business strategy and project execution. With her remarkable ability to bridge the gap between the technical and creative needs of a project, Anna has successfully produced dozens of content-driven marketing campaigns and launched enterprise-level websites, mobile apps and video productions for clients like Starbucks, Time Warner, NAMCO and SAP. A California native, Anna believes in creating an intentional lifestyle and getting elbows-deep in the collaborative research, strategy and insight that ultimately lend to uncovering the raw principles that represent a brand & business.

VP of Marketing Analytics, IBM

Ari Sheinkin leads Marketing & Digital Analytics for the IBM Corporation. He is responsible for developing and delivering world-class data systems, reporting tools and analytics solutions across all business units and geographies. Previously, he led strategy for IBM’s $80 billion Global Sales division. 

Prior to that, he was an Associate Partner in IBM’s Global Business Services. He started his career in film production and was a partner in a successful independent film production company; he directed production of the nationally renowned feature film A More Perfect Union. Sheinkin has a BA from George Washington University and an MBA from Carnegie Mellon University.

Marketing & Brand Director, MVMT

Blake Pinsker is the Marketing & Brand Director at MVMT. He graduated from San Diego State University with a degree in Business Marketing. He has since helped MVMT become one of the fastest growing watch brands in the E-Commerce space with savvy digital marketing, data driven decision making, and inspiring content strategy.

Chief Marketing Officer, Sparefoot

Brett Billick is an experienced consumer marketer who has led growth for multiple early to mid-stage companies. He’s currently the CMO at SpareFoot, the world’s largest online marketplace for finding self-storage, overseeing marketing and design, including paid media, SEO, content, PR, brand, and channel marketing. Prior to this, Billick was at RetailMeNot, where he drove consumer growth and retention initiatives, and most recently, was Head of Marketing - US.  He has previously held various marketing roles at Virgin America, Gap, and Discovery Channel Europe. Billick lives in Austin with his wife and three young (and nonstop) kids.

Vice President, Marketing, Travel Leaders Group

bio

(Former) Website Optimization Manager, MasterControl

By iterating online form tests and landing page designs to optimize MasterControl’s online conversions, Bryce Miller has been pivotal in producing a $3.5 M increase in the enterprise quality management software company’s sales pipeline. From start to finish, Bryce has managed a variety of testing and optimization projects designed specifically to find segues into improvement. He leads the way in measured improvements on the MasterControl website, which account for 90% of the companies’ sales pipeline. He loves being a part of the progress and success that testing affords and enjoys tracking the impact of those successes.

By day, Bryce insists on wearing a tie in a casual work environment (he loves his ties) and has a YouTube video recommendation for any and every occasion. By night, he dreams of turning a mountain into a secret underground lair and becoming a vigilante. Ask him about this later.

Director of Social Strategy, Softway

Frank Danna is the Director of Social Strategy at Softway (www.softway.com) and co-founder of GhostCodes (www.GhostCodes.com) He's a social influencer as well as a social strategist -- balancing a vital understanding of social platforms and the know-how to properly execute effective campaigns. Danna’s award-winning videos have been viewed more than 60 million times across social platforms. Frank has created and directed ads for over 100 of the world's top brands including ESPN, BMW, HBO, Target, Samsung, Amazon, Uber, and many others.

Senior Digital Marketing Manager, Flexjet

Jonathan Levey is the Senior Digital Marketing Manager for Flexjet and oversees marketing for Skyjet. Both companies are leaders in the private aviation industry. He directs all aspects of digital marketing and is responsible for generating sales leads for both brands.

The Skyjet app for iPhone, which Levey helped to create, has won numerous awards, including "Best Mobile Travel User Experience" at EyeforTravel's Mobile Innovation Awards and a Gold Stevie® Award in the travel app category at the 2016 American Business Awards. Flexjet was named Interactive Marketer of the Year in 2016 by the American Marketing Association, Dallas-Fort Worth chapter.

Levey is most at home when facing a marketing challenge and enjoys analyzing the activity of website and app users. A natural communicator, his previous jobs include a stint with Fathom, a Cleveland-based digital marketing and analytics agency.

Levey earned a Bachelor of Science degree in Kinesiology from Indiana University. A Northeast Ohio resident and a lifelong sports fan, he makes use of every opportunity he can find to cheer on his hometown teams.

Director of Marketing Operations, HCSS

Kara MacDonald is the Director of Marketing Operations at HCSS, a construction software company named one of the "Best Places to Work in Texas" for nine straight years. She started with the company right out of college, long before smartphones existed. As technology started to bleed into marketing, MacDonald found her passion in helping lead the processes and best practices in HCSS’ marketing technology stack. She also leads the team responsible for HCSS’ annual conference. She loves working with an extremely talented team and seeing how she can help make their jobs easier and improve customer experiences with HCSS.

Director, Global Content Strategy, Dell EMC

Lindsay Lyons is a Director of Global Content Strategy at Dell EMC with more than 16 years’ experience in sales, performance coaching, and marketing.  Customer experiences are paramount for Lyons as she strives to make sure Dell EMC delights customers no matter how they interact with them. She achieves this through digital customer experiences, compelling storytelling, superior sales interactions and ensuring her team is creating content to personalize experiences in a way that's manageable at an enterprise scale.  When not doing that, Lyons manages operations and logistics for her husband, son and three dogs to ensure all are fed, watered and washed accordingly.

Chief Marketing Officer, TigerFitness.com

Marc is currently Chief Marketing Officer of TigerFitness.com, a 2012/2013/2014/2015 INC. 500/5000 company as well as Owner/CEO of one of the fastest-growing supplement companies, MTS Nutrition. Marc is Vice President of the American Natural Bodybuilding Federation, owner of Machine Training Solutions Body and Life Coaching Services-owner of Rivus Brands Clothing and a professional bodybuilder.

Video Producer, Nextiva 

Max Anderson is the video producer at Nextiva (www.nextiva.com), a cloud-based business communications provider located in Scottsdale, AZ. He is responsible for the production of video marketing content from concept to completion.

Under his creative direction, Nextiva has become a leader in external videos including testimonials, product videos, and personalized customer service responses - an effort that has increased web and social media engagement. Internally, Max has created a video based initiative that has amplified both employee engagement and morale throughout the company

Senior Optimization Analyst, MECLABS Institute

Quin McGlaughlin is currently a Senior Optimization Analyst at MECLABS Institute and full-time distance student at Harvard University, studying psychology and business. He has worked on projects for some of MECLABS’ largest clients ranging from Fortune 50 companies, to defense contractors, not-for-profits, major ecommerce organizations and others. He has also served as Vice Chair of Digital Strategy for the Harvard Extension Student Association, and provided marketing consulting for small and mid-size businesses.

Lifecycle Marketing Manager, Simple

Sarah runs lifecycle marketing at Simple. She believes email success is measured in value provided to the customer, not just click rate.

Global Print Social Marketing, HP

Stef Brower leads Global Social Marketing for HP’s Print business. A four-year veteran of HP, she previously led social for HP’s Consumer PC division, and has a diverse background that covers digital and traditional, to agency work via Richards/Carlberg and IDEA. 

Some of Brower’s proudest moments include leading HP’s holiday campaign which partnered with Disney for the release of Star Wars: The Force Awakens, driving HP’s film festival partnership with Sundance, and the management of a global campaign partnering HP with Epic Records and Meghan Trainor to create the “Lips Are Movin” music video. 

A lover of cats, food and traveling, Brower is the quintessential millennial, driving impactful social engagement for one of the world’s largest tech brands. 

Director, Demand Generation and Marketing Operations, DLT Solutions

Tom Mahoney is Director, Demand Generation and Marketing Operations at DLT. In this role, he leads the company’s marketing function responsible for demand generation, account-based marketing, marketing automation platform, and long-term strategic planning. Mahoney is focused on strengthening DLT’s ability to accelerate revenue capture for DLT’s core partners in federal, state and local government, and extending the company’s reach into the education, healthcare and utilities segments. Mahoney joined DLT with more than 13 years marketing and business development experience in the higher education, financial services, and technology industries, having held leadership positions at Navient.

Senior Director of Editorial Content, MarketingSherpa

Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 13 years of experience in copywriting, editing, internal communications, sales enablement, and field marketing communications.

Director of Marketing, MarketingSherpa

Pamela Jesseau builds strategic partnerships, plans promotional initiatives, and is responsible for Applied Research communication- and marketing-related activities. If it impacts a MECLABS brand, it goes through her.

Before joining the team in June 2009, Jesseau worked for seven years as a wireless marketing manager at Bell Canada, during which time she managed campaigns for the Solo Mobile and Bell Mobility brands. Her work has been recognized at Cannes, the CLIOs, and the Canadian Marketing Awards among others. Jesseau started her career as a marketing intern at Microsoft while completing her Bachelor of Commerce degree at Dalhousie University.

Associate Vice President, Partner Solutions, MECLABS Institute

Austin McCraw joined the MECLABS research team in 2007 after graduating from University of Florida's college of Journalism and Communications. Since then, he has reviewed over 2,500 experiments, written over 300 hours of training, and developed five professional certification courses on the topics of Offer Response Optimization and Value Proposition. Currently, he works directly with Dr. Flint McGlaughlin, founder and Director of MECLABS, on his academic and commercial writing projects. He lives in Florida with his wife and three sons.

Senior Managing Editor, MarketingSherpa

With a focus on inbound and email marketing, Courtney’s goal is to produce clear, interesting and actionable external content for MarketingSherpa readers. She earned her Bachelor of Arts in English Literature, Mass Communications and Film Studies from Saint Mary’s College in Notre Dame, Ind. She has worked as a writer and sports photographer for The University of Notre Dame Observer, and was a collegiate correspondent for USA Today College prior to joining MarketingSherpa.

Data Scientist, MECLABS Institute

Ken is a Data Scientist at MECLABS Institute, working closely with our partner corporations to help transform complicated data sets into actionable customer insights. Ken previously served as Managing Editor of MarketingSherpa’s sister-site, MarketingExperiments, using his knowledge of data to write and produce testing-related content for our community of marketers worldwide. He is also currently helping to create MECLABS new graduate-level course on the Fundamentals of Online Testing for the University of Florida. Prior to joining MECLABS, Ken worked in civil engineering, interfacing with clients such as NASA, the Florida Department of Transportation, the Jacksonville Transportation Authority and UF Shands Medical Center. Ken has a degree in Economics and recently released a book, Big League City! 100 Years of Football in Jacksonville, with a foreword by Jacksonville Jaguars’ owner Shad Khan.

Optimization Manager, MECLABS Institute

As a member of the MECLABS optimization team, Laura is responsible for leading digital strategy for a broad range of organizations ranging from digital start-ups to a Fortune 20 wireless corporation. Before MECLABS, Laura worked as a public relations and marketing manager, and clerked for several law firms. Laura holds her J.D. from Florida Coastal School of Law, where she specialized in legal research and writing, and her B.S. in hospitality management from the University of Central Florida. In her spare time, Laura enjoys spending time with her family, playing classical piano and being on the water.

Associate Vice President, Partner Solutions, MECLABS Institute

Matthew Klein joined MECLABS Institute in 2011 as an apprentice under Managing Director, Flint McGlaughlin. He now leverages that executive exposure in his role as a Research Partnership lead with MECLABS’ Partner Solutions group. His responsibilities include providing strategic direction on everything from optimization to marketing technology, and driving the overall direction for research partnerships with multiple Fortune 500 companies. Prior to joining the team in 2011, Matthew completed a global master’s program, studying international business management and intercultural communications in Germany, Poland, China, and the US. He has a MBA from the University of North Florida, a MA from the University of Warsaw in Poland and Fachhochschule Köln in Germany, and a BA from James Madison University.