Top 10 Reasons to Attend

Get data-driven, actionable takeaways you can implement immediately

Advance your career at MarketingSherpa Summit 2017 in Las Vegas at the Aria with 2 days of case studies & how-to sessions from marketing practitioners as well as five inspiring featured speakers and 2 days of professional certification workshops (Email Messaging and Landing Page Optimization).

 

  • 4 breakout tracks include Email & Mobile, Digital & Data, Content & Social and Best Practices
  • Absolutely NO sales pitches from stage
video

See what it's like to attend a MarketingSherpa Summit

 

Top 10 Reasons to attend Summit

Get data-driven, actionable takeaways you can implement immediately

Advance your career at MarketingSherpa Summit 2017 in Las Vegas at the Aria with 2 days of case studies & how-to sessions from marketing practitioners as well as five inspiring featured speakers and 2 days of professional certification workshops (Email Messaging and Landing Page Optimization).

 

  • 4 breakout tracks include Email & Mobile, Digital & Data, Content & Social and Best Practices
  • Absolutely NO sales pitches from stage
video

See what it's like to attend a MarketingSherpa Summit

 

1

Inspirational stories of customer-first marketing

MarketingSherpa is all about customer-first marketing — shining the spotlight on marketers who put themselves in the customer’s shoes to serve them better, thus building a long-term, sustainable competitive advantage. All of the case studies featured at MarketingSherpa Summit demonstrate how marketers are doing this successfully and show attendees how to apply these strategies to their own campaigns.

2

Expertly curated agenda & extensive speaker preparation

Our editorial team spends hundreds of hours crafting the agenda and selecting speakers to ensure high value, quality content and absolutely no sales pitches from the stage. We make certain each session has applicable takeaways with a strong data foundation. Our goal is for you to apply what you learn back at the office with great success and then share your story next year!

3

To get proven, actionable takeaways

Our Breakout Sessions all showcase real, recent case studies with actual data and results, presented by marketing practitioners and leaders who often had attended Summit in the past and went back and applied what they learned from previous speakers. We work with each speaker to craft and deliver very specific learning objectives and tactical takeaways to all attendees.

4

5 different ways to learn

The benefit of attending a live conference is not just learning in the audience, but also working with your peers and engaging directly in dialogue with experts in your field. Learn from Roundtable Discussions where you join a group of about ten marketers to have practical, educational discussions about your current challenges. Learn from one-on-one 30-minute Coaching Clinics where you can get your specific questions answered by industry experts. Learn from professional certification workshops based on the same course material found in the University of Florida graduate certificate program in Communicating Value & Web Conversion.

5

Content for everyone on your marketing team

We’ve created four tracks so that every role on the marketing team can benefit from Summit, from your social media manager to your data scientist. Each person can choose which track to attend based on the speaker and topic that most interests them. Tracks include Email & Mobile, Digital & Data, Content & Social, and Best Practices. Also, we’ve heard from past attendees that attending as a team provides a chance to collaborate in real-time on the new strategies being presented.

6

High quality attendees and discussions

Unlike a typical user conference, attendees are part of the MarketingSherpa community of avid readers and learners. Attendees are data-driven, customer-first and all there for the same purpose — to improve themselves and the effectiveness of their marketing. This is the one time each year we can all come together to share and learn from each other’s experiences and get real tactics and strategies to apply to our campaigns that have proven success. 

7

No pressure opportunities to connect with sponsors and compare solutions

Whether you’re shopping for a new solution or just interested in learning about the latest technology, we offer several different forums to meet with and learn from some of the industry’s leading vendors. In our Solution Theater, you’ll be able to evaluate various technologies when vendors take the stage to present their product — the challenges it helps address and how it can improve your marketing. We also provide several networking breaks and cocktail receptions, allowing you plenty of time to explore the solutions offered on the exhibit floor.

8

5-star experience in a world-class venue

While the Summit content is paramount to us, we also know how critical being in the right environment is to the learning and networking experience. That’s why we’ve selected one of the top hotels and convention centers on the Las Vegas Strip — the ARIA Resort & Casino — as the venue for Summit 2017. Come experience the award-winning luxury offered by the most technologically advanced hotel in the country. You'll also be impressed by its amazing staff and catering menu.

9

The party of the year

When Tuesday's final session wraps up for the day, it's time for the attendees, speakers and MarketingSherpa staff to unwind and have a little fun (it is Vegas after all!) at the official Summit party. Enjoy drinks and hors d’oeuvres as you mix and mingle with the best and brightest in the marketing world. Warning — attending any of the after parties may cause you to miss Scott Dikkers’ keynote at 10 a.m.

10

Dedicated MarketingSherpa Staff

We don’t usually like to toot our own horn, but we can’t help but acknowledge the incredible, dedicated team that spending hundreds of hours scrutinizing every detail to put this one-of-a-kind experience together. This team is passionate about creating genuine learning experiences and facilitating valuable connections for attendees that result in a higher-quality experience than you get at most other conferences. 

 

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