8:00 - 9:00 AM
BREAKFAST & REGISTRATION
9:00 - 9:25 AM
9:25 - 10:45 AM
The Myth of the Brand Promise: How to transform your results by connecting your value proposition with customers’ brand expectation
Featured: Flint McGlaughlin, Managing Director, MECLABS Institute
Learn how to align the value proposition of key customer touchpoints with your brand promise. Then, learn how to communicate that value through all marketing collateral (including emails) to ultimately earn your customers’ trust.
10:45 - 11:30 AM
BREAK & NETWORKING
Interact with solutions providers to learn more about technology options, demo various products and help select a solution that will most effectively improve your marketing efforts. Also, don't miss the Solutions Theater presentation sponsored by SendGrid, "All in Good Taste: Effective email marketing."
11:30 - 11:55 AM
EMAIL & MOBILE TRACK
Customer-First Email Marketing: How a tech company made banking's notoriously boring regulatory email their most popular of the year
Sarah Esterman, Lifecycle Marketing Manager, Simple
Even mandatory regulatory disclosures offer an opportunity for customer-first marketing. Learn how a tech company gained its customers’ trust by making banking’s notoriously boring regulatory email creative and fun while still communicating essential information.
12:05 - 12:30 PM
EMAIL & MOBILE TRACK
Beyond Advertising: Creating Value Through all Email and Mobile Touchpoints
Featured: Catharine Hays, Executive Director, The Future of Advertising Program at The Wharton School
Discover the five forces of change affecting the marketing industry today. Then, learn how you can challenge entrenched mental models by using a more customer-centric approach in your email campaigns.
12:30 - 1:30 PM
Attend the Solutions Theater session sponsored by Return Path where they will be discussing ideal send frequency for your emails.
1:30 - 2:15 PM
MARKETINGSHERPA BEST-IN-SHOW AWARD
Making Your Customer the Hero: How a construction software company increased revenue 53% by doing the opposite of what feels right
Featured: Dan Briscoe, VP of Marketing, HCSS
Learn how HCSS increased sales and conversions by shining a light on its customers and using their successes to drive the content of emails and other messaging.
2:15 - 2:45 PM
RAPID-FIRE RESULTS: Get quick ideas for improving your customer-first marketing
Grab some quick, snackable takeaways from case studies that didn’t make it to the stage. With examples from email marketers and other marketers just like you, you’ll get ideas that you can apply as soon as you get back to the office.
2:45 - 3:30 PM
Sit down with a handful of your peers and discuss common challenges facing all email marketers. Learn from others’ successes and share your own discoveries as you engage in insightful conversation.
3:30 - 4:30 PM
BREAK & NETWORKING
Interact with solutions providers to learn more about technology options, demo various products and help select a solution that will most effectively improve your marketing efforts. Or, book a coaching clinic, where you will be in a one-on-one learning session with an email expert. You’ll get direct feedback on how to optimize some of your own email marketing.
4:30 - 5:30 PM
21 and Other Numbers That Changed My Life: Harnessing the power of analytics to better understand customers and improve your marketing
Featured: Jeff Ma, Senior Director of Analytics, Twitter; (Former) Predictive Analytics Expert, ESPN; Kingpin of the Famous MIT Blackjack Team
Learn about the power of analytics from the current Senior Director of Analytics at Twitter (and former kingpin of the famous MIT Blackjack Team, which served as the inspiration for the movie 21). In this featured session, understand the effect analytics can have on your marketing in learning the most insightful details about your customer.
5:30 - 6:30 PM
MEET-AND-GREET & COCKTAIL RECEPTION
8:00 - 11:00 PM
OFFICIAL SUMMIT PARTY