Whether you are looking to develop professionally and personally, optimize your digital marketing campaigns or shop for a new solutions provider to improve the effectiveness of your marketing, MarketingSherpa Summit 2017 will set you up with the tools and resources you need to succeed.
Coaching Clinics
Gain insights on challenges specific to your own campaigns from our optimization experts
“ Coaching clinic sessions were great because I got to ask questions and get into specifics on what my company is doing. ”
These half-hour, one-on-one Q-and-A consultations provide an opportunity for you to dive deep into your marketing program’s biggest challenges with a marketing industry expert.
Who are these experts? Industry professionals whose ideas and insights have driven impressive digital marketing programs with proven results — results they will help you apply to your own marketing campaigns.
Roundtable Sessions
Achieve valuable insights through expert-led peer-based discussion
Interactive roundtable discussions are your chance to exchange professional insights with like-minded marketers who share your passion for driving value.
Moderated by industry experts and Summit speakers, these forums will focus on the most relevant challenges in the current digital marketing landscape, as revealed by our research. You won’t find any sales pitches here — only practical, educational discussions on the topics that matter to you.
Roundtables are the ideal place to learn from the real-world challenges of your peers, find common ground and discover opportunities regardless of your vertical. Gain practical insights from your fellow marketers and share your own discoveries with others.
Optimization Lab
Receive instant feedback from experts on your emails and landing pages
Work with influencers and your peers at our interactive booths to deconstruct your marketing challenges and learn how you can improve the effectiveness of your campaign.
These stations are designed to act as collaborative zones where you can share, refine and develop strategies that will improve your customer’s experience. Our friendly optimization experts will help to facilitate the conversation and offer insights into what really works in marketing.
This is an opportunity for you to generate ideas with other marketers and learn how to reach your audience in new ways.
Certification Workshops
Earn professional certification in Email Messaging and Landing Page Optimization
Build upon what you learn at Summit with the MECLABS Institute’s Email Messaging and Landing Page Optimization Workshops, where you will gain the tools you need to test and optimize your campaigns.
In the full-day pre-Summit Email Messaging course, you will:
In the full-day post-Summit Landing Page Optimization course, you will:
Vendor Solutions
Explore solutions offered by industry-leading technology service providers
Shopping for a new ESP or other marketing technology service provider? We’ve gathered over 40 of the industry’s leading vendors so that you can meet one-on-one to learn more about technology options, demo various products and help select a solution that will most effectively improve your marketing efforts.
In our Solution Theater, you’ll be able to thoroughly evaluate various technologies when vendors take the stage to present their product — the challenges it helps address, how it’s unique and how marketers like you can best use it to improve the efficiency of your campaign strategy.
We’ll be adding new vendors up until the event, so be sure to check back often to see if vendors you’ve had your eye on will be in attendance.
Fun and Networking
Relax and unwind with your colleagues and peers under the lights of the Las Vegas skyline
Welcome Cocktail Reception
Courtesy of 
Welcome Cocktail Reception
Start your Summit experience off the right way. Join us on the Exhibit Floor for cocktails and some light refreshments as you mingle and chat with fellow marketers, event speakers and exhibitors.
Monday, April 10
4:00PM to 6:30PM
Exhibit Floor
Meet & Greet Cocktail Reception
Meet & Greet Cocktail Reception
Join us on the Exhibit Floor for cocktails and some light refreshments as you mingle and chat with fellow marketers, event speakers and exhibitors. Be sure to explore the exhibit floor — attendees with the most exhibitor check-ins will be entered to win amazing prizes!
Tuesday, April 11
5:30PM to 6:30PM
Exhibit Floor
The Official Summit Party
The Official Summit Party
Enjoy drinks and hors d’oeuvres as you mix and mingle with the best and brightest in the marketing world.
Tuesday, April 11
8:00PM to 11:00PM
JEWEL Nightclub at ARIA Resort & Casino
This year's topics have not yet been announced. Last year's topics included:
Please note that this year's topics will go beyond email, as the event's focus has expanded to topics relating to email, digital, mobile, and content.
DAY ONE 11:00 AM - 11:30 AM
The ins and outs of a re-engagement campaign
State Your (Suit)Case: Our year of using email to sell travel merchandise online
Integrating marketing data
Strategies for developing the customer journey
Putting Analytics into Action: What to do with your data
How to integrate dynamic, real-time personalization in email campaigns
Cutting through the clutter in the inbox
Email deliverability trends
Making the leap to omni-channel marketing
Does being on-trend matter more than being on-brand?
Using sticky content in email
How to succeed with your marketing automation initiatives
Optimizing email marketing with "friendly" from names
How one-to-one personalization has changed the way we do business
Using video strategically for brand and demand
DAY ONE 2:00 PM - 2:45 PM
Finding the right attribution model to optimize your campaigns
Using content and social media to drive brand interest
Lessons learned in social this year
Boost the quality and quantity of leads to increase your ROI
Using A/B testing to determine your strongest content
Overcoming email deliverability challenges
How to choose send days and times
How to create more impactful subject lines
Mobile and cross-channel integration with email
With constant connectivity - does timing matter?
Email deliverability trends
How to create meaningful and profitable relationships with email testing and optimization
Using top-of-funnel lead generation to create a more productive marketing funnel
Sales and Data: Which comes first?
Best practices in B2B video marketing
DAY TWO 10:30 AM - 11:00 AM
How to scale segmented triggered campaigns
How to integrate social media into email
Lead nurturing strategies that convert leads into opportunities
Putting Analytics into Action: What to do with your data
Building a multichannel marketing program
How to choose send days and times
How to create more impactful subject lines
Email design testing for the busy marketer
With constant connectivity - does timing matter?
How to integrate social media into email
How to create meaningful and profitable relationships with email testing and optimization
Mobile Design 101: Fundamentals of mobile-friendly emails
How one-to-one personalization has changed the way we do business
Creating sales and marketing alignment
DAY TWO 2:45 PM - 3:15 PM
Tracking value proposition variations
Boost the quality and quantity of leads to increase your ROI
Omni-Channel: Applying process before technology to create a seamless shopping experience
Determining the right send time for your audience
Cutting through the clutter in the inbox
Email deliverability trends
Making the leap to omni-channel marketing
Does being on-trend matter more than being on-brand?
Creating responsive design for mobile emails
How to succeed with your marketing automation initiatives
How to convince your company to change its spray and pray approach
Creating success in a hyper-measurable world
Content Marketing: What's new and what's next?
MECLABS Email Messaging Workshop
Course Outline:
SESSION 1: Introduction – Why email optimization?
In this session, you'll learn:
SESSION 2: Capture - Building high-quality emails lists
In this session, you'll learn:
SESSION 3: Open – Crafting arresting subject lines
In this session, you'll learn:
SESSION 4: Click – Writing effective email copy
In this session, you'll learn:
SESSION 5: Convert – Transforming clicks to sales
In this session, you'll learn:
MECLABS Landing Page Optimization Workshop
Course Outline:
SESSION 1: Introduction to Landing Page Optimization
In this session you'll learn:
SESSION 2: How to Develop a Value Proposition
In this session, you'll learn:
SESSION 3: How to Minimize Unnecessary Friction
In this session, you'll learn:
SESSION 4: How to Tip the Balance with Incentive
In the session, you'll learn:
SESSION 5: How to Address Unwarranted Anxiety
In this session, you'll learn:
