The Summit Experience

Learn from industry experts, advance your campaigns and career, and network with your marketing peers.

Whether you are looking to develop professionally and personally, optimize your digital marketing campaigns or shop for a new solutions provider to improve the effectiveness of your marketing, MarketingSherpa Summit 2017 will set you up with the tools and resources you need to succeed.

Coaching Clinics

Gain insights on challenges specific to your own campaigns from our optimization experts

Coaching clinic sessions were great because I got to ask questions and get into specifics on what my company is doing. - Lauren, CDR Fundraising

coaching clinic

These half-hour, one-on-one Q-and-A consultations provide an opportunity for you to dive deep into your marketing program’s biggest challenges with a marketing industry expert.

Who are these experts? Industry professionals whose ideas and insights have driven impressive digital marketing programs with proven results — results they will help you apply to your own marketing campaigns.

Meet the Coaches and Browse their Topics


Roundtable Sessions

Achieve valuable insights through expert-led peer-based discussion

roundtable session

Interactive roundtable discussions are your chance to exchange professional insights with like-minded marketers who share your passion for driving value.

Moderated by industry experts and Summit speakers, these forums will focus on the most relevant challenges in the current digital marketing landscape, as revealed by our research. You won’t find any sales pitches here — only practical, educational discussions on the topics that matter to you.

Roundtables are the ideal place to learn from the real-world challenges of your peers, find common ground and discover opportunities regardless of your vertical. Gain practical insights from your fellow marketers and share your own discoveries with others. 


Optimization Lab

Receive instant feedback from experts on your emails and landing pages

Work with influencers and your peers at our interactive booths to deconstruct your marketing challenges and learn how you can improve the effectiveness of your campaign.

These stations are designed to act as collaborative zones where you can share, refine and develop strategies that will improve your customer’s experience. Our friendly optimization experts will help to facilitate the conversation and offer insights into what really works in marketing.

This is an opportunity for you to generate ideas with other marketers and learn how to reach your audience in new ways.


Certification Workshops

Earn professional certification in Email Messaging and Landing Page Optimization

certification workshop

Build upon what you learn at Summit with the MECLABS Institute’s Email Messaging and Landing Page Optimization Workshops, where you will gain the tools you need to test and optimize your campaigns.

In the full-day pre-Summit Email Messaging course, you will:

See Email Messaging Course Outline

In the full-day post-Summit Landing Page Optimization course, you will:

See LP Optimization Course Outline


Vendor Solutions

Explore solutions offered by industry-leading technology service providers

vendor solutions

Shopping for a new ESP or other marketing technology service provider? We’ve gathered over 40 of the industry’s leading vendors so that you can meet one-on-one to learn more about technology options, demo various products and help select a solution that will most effectively improve your marketing efforts.

In our Solution Theater, you’ll be able to thoroughly evaluate various technologies when vendors take the stage to present their product — the challenges it helps address, how it’s unique and how marketers like you can best use it to improve the efficiency of your campaign strategy.

We’ll be adding new vendors up until the event, so be sure to check back often to see if vendors you’ve had your eye on will be in attendance.


Fun and Networking

Relax and unwind with your colleagues and peers under the lights of the Las Vegas skyline

Welcome Cocktail Reception

Courtesy of

Welcome Reception

Welcome Cocktail Reception

Start your Summit experience off the right way. Join us on the Exhibit Floor for cocktails and some light refreshments as you mingle and chat with fellow marketers, event speakers and exhibitors.

Date:Monday, April 10

Time:4:00PM to 6:30PM

Location:Exhibit Floor


Meet & Greet Cocktail Reception

Exhibitor Reception

Meet & Greet Cocktail Reception

Join us on the Exhibit Floor for cocktails and some light refreshments as you mingle and chat with fellow marketers, event speakers and exhibitors. Be sure to explore the exhibit floor — attendees with the most exhibitor check-ins will be entered to win amazing prizes!

Date:Tuesday, April 11

Time:5:30PM to 6:30PM

Location:Exhibit Floor


The Official Summit Party

Summit Party

The Official Summit Party

Enjoy drinks and hors d’oeuvres as you mix and mingle with the best and brightest in the marketing world.

Date:Tuesday, April 11

Time:8:00PM to 11:00PM

Location:JEWEL Nightclub at ARIA Resort & Casino


Summit Party Summit Party