Aaron Buchanan, Digital Personalization Manager, Finish Line
Implementing basic segmentation to personalize the experience for subscribers is a great beginning to achieving relevancy. Finish Line, a top athletic footwear and apparel retailer, was off to a promising start, and the marketing team aimed to turn that small win into a victory.
Download the session slides
The 5 Critical Questions Every Value Proposition Must Answer
Jose Palomino, Founder and CEO, Value Prop Interactive
Delivering Value
Damien Coullon, Senior Product Manager, LinkedIn
Stephen Hiller, Lead Web Developer, LinkedIn
Hands-on Live Test Lab
Tessa Srebro, Lead Generation and Marketing Associate, VolunteerMatch
Lauren Wagner, Senior Manager, Engagement, VolunteerMatch
Jon Powell, Senior Manager, Executive Research and Development, MECLABS Institute
2015 MarketingSherpa Award Winner: Readers' Choice Award
Shawna Dahlin, Senior Email Marketing Manager, Microsoft Store
Quick Tips: Elements of email
Shaun Brown, Partner, nNovation
Ryan Phelan, VP Global Shared Services, Acxiom
Jessica Best, Digital Marketing Evangelist, emfluence
Justine Jordan, Marketing Director, Litmus
Jeffery Anderson, Digital Marketing Manager, A Place For Mom
How to Keep Subscribers Engaged with Your Brand via Personalized Content
Diana Primeau, Director of Member Services, CNET
How to Build a Relevant Customer Experience Using Data You Already Have
Jacquelyn Kearns, SVP, Global Digital, Dun & Bradstreet
Jeannine D'Allegro, VP, Global Leader of Digital Properties, Dun & Bradstreet
How to Use Email Behavior Data to Identify and Validate Consumer Segmentation
Jeff Koleba, Vice President, Marketing and Programming, The Kentucky Derby
Kate Ellis, Marketing Analyst, The Kentucky Derby
Quick Tips: Technology selection
Preston Wily, President, Sewell
Charles Nicholls, SVP, Product Strategy for Marketing Solutions, SAP
John A. Caldwell, Principal and Founder, Red Pill Email
Michael Kelly, Co-founder, Business Development, ClickMail
Diana Primeau, Director of Member Services, CNET
2015 MarketingSherpa Award Winner: Best B2B Email Campaign
Mary Abrahamson, Email Marketing Specialist, Ferguson
2015 MarketingSherpa Award Winner: Best B2C Email Campaign
Aaron Buchanan, Digital Personalization Manager, Finish Line
2015 MarketingSherpa Award Winner: Readers' Choice Award
Shawna Dahlin, Senior Email Marketing Manager, Microsoft Store
