Jeff Koleba, Vice President, Marketing and Programming, The Kentucky Derby
Kate Ellis, Marketing Analyst, The Kentucky Derby
Email marketing can be used to better understand what elements of your brand or product lead a customer to engage or purchase. In this session, Jeff Koleba, Vice President, Marketing and Programming, and Kate Ellis, Marketing Analyst, both of The Kentucky Derby, will discuss how they put concrete data behind email newsletter content choices and began segmenting by sending compelling content directly to the customers who wanted it most.
Download the session slides
