Tessa Srebro, Lead Generation and Marketing Associate, VolunteerMatch
Lauren Wagner, Senior Manager, Engagement, VolunteerMatch
Jon Powell, Senior Manager, Executive Research and Development, MECLABS Institute
In this hands-on, interactive session, you will learn how to use email to conduct behavioral research on your customers by working through a real-life example taking place over 24 hours at Email Summit. Tessa Srebro, Lead Generation and Marketing Associate, and Lauren Wagner, Senior Manager of Engagement, both of VolunteerMatch, will walk you through a series of exercises to create a marketing experiment focused on learning from customers what is the most effective next step to take and then reveal how one audience member's creation performed with their own real audience.
Slides not available
