Shawna Dahlin, Senior Email Marketing Manager, Microsoft Store
In this session, Shawna Dahlin, Senior Email Marketing Manager, Microsoft Store, reveals how her team was able to overcome data challenges and effectively segment their audience and improve the customer email experience by providing dynamic, relevant content. Learn how they created multiple customer lifecycles and prioritized content based on past customer data to achieve a 1,200% lift in overall revenue during her four year tenure.
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