Stephen Bruner, Marketing Manager, Vertical Markets, Precor
Knowing who and where your user is on their buyer's journey is key to an effective nurture strategy. However, this can be tricky when you have multiple data and email tools globally dispersed across your company. Stephen Bruner, Marketing Manager, Vertical Markets, Precor, came face-to-face with this challenge. In this session, you'll learn how Bruner and his marketing team were able to consolidate their tools and data to implement automation into their email program and achieve a 74% increase in new leads through their revamped nurture process.
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