• Featured Speakers
  • Award Winners
  • Email & Mobile
  • Digital & Data
  • Content & Social
  • Best Practices
  • Rapid-Fire Results & Live Optimization
               

Watch Full Sessions from MarketingSherpa Summit 2017

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MarketingSherpa Summit 2018 >>

  • Featured Speakers
  • Award Winners
  • Email & Mobile
  • Digital & Data
  • Content & Social
  • Best Practices
  • Rapid-Fire Results & Live Optimization

 

Featured Speakers

 

 Flint McGlaughlin

The Prospect’s Perception Gap: How to bridge the dangerous gap between the results we want and the results we have
Flint McGlaughlin, Managing Director, MECLABS Institute

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 Jeff Ma

21 and Other Numbers That Changed My Life: Harnessing the power of analytics to better understand customers and improve your marketing
Jeff Ma, Senior Director of Analytics, Twitter; Previously: Predictive Analytics Expert, ESPN and Kingpin of the Famous MIT Blackjack Team

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 Scott Dikkers

Authentic Marketing: How The Onion built trust with skeptical customers to grow into a $500 million brand
Scott Dikkers, Founder, The Onion

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Award Winners

 

 Dan Briscoe

Making Your Customer the Hero: How a construction software company increased revenue 53% by doing the opposite of what feels right
Dan Briscoe, VP of Marketing, HCSS

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 Ginger Shimp

How SAP Mapped Buyer Journeys for 19 Industries to Build $50 Million of Marketing-touched Pipeline
Ginger Shimp, Marketing Director, SAP America

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Email & Mobile

 

 Sarah Esterman

How an Online Financial Services Company Uses Email to Reduce Customer Friction, Help Take the Confusion Out of Banking, and Increase Engagement 407%
Sarah Esterman, Lifecycle Marketing Manager, Simple

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 Blake Pinsker

How an accounting solutions firm uses a daily digest newsletter with industry content to build trust with audience
Div Bhansali, VP of Marketing, AccountantsWorld

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 Blake Pinsker

How the World's Fastest-growing Watch Brand Used Email to Grow Revenue 98%
Blake Pinsker, Marketing & Brand Director, MVMT

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 Jonathan Levey

How an On-demand Private Jet Charter Company Developed a Mobile App to Improve Cost Transparency and Drive a 488% Increase in Leads
Jonathan Levey, Senior Digital Marketing Manager, Flexjet

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Digital & Data

 

 IBM

An Inside Look at the 7 Truths of Marketing IBM Teaches its 5,000 Global Marketers
Ari Sheinkin, VP of Marketing Analytics, IBM

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 SpareFoot

A/B Testing and SEO: How the world's largest online marketplace for self-storage grew traffic 42% by applying a transferable A/B testing framework
Brett Billick, Chief Marketing Officer, Sparefoot

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 Mr. Lube Canada

How a Canadian Automotive Maintenance Service Company Achieved Lift in Customer Engagement Metrics by Leveraging Data to Create a Personalized Experience
Andrea Shaikin, (Former) Director, Customer Experience & Engagement, Mr. Lube Canada

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 DLT

How an IT Solutions Provider Used Behavioral Research to Create a Customer-centric Website that Increased Lead Conversion by 42%
Tom Mahoney, Director, Demand Generation & Marketing Operations, DLT Solutions

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Content & Social

 

 Nextiva

Enhancing Culture and Brand Engagement Through Video Marketing Without Breaking the Bank
Max Anderson, Video Producer, Nextiva

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 Travel Leaders Group

How Travel Leaders Built User-generated Content from 4,000 Agents and Increased Leads 91%
Brian Hegarty, VP of Marketing, Travel Leaders Group

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 Dell EMC

An Inside Look at Dell EMC's Framework for Scaling its Successful Content Strategies Across a Global Enterprise
Lindsay Lyons, Director, Global Content Strategy, Dell EMC

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 TigerFitness.com

Sustainable Social Media Success: How a content-driven startup grew revenue 340% by avoiding social shortcuts
Marc Lobliner, Chief Marketing Officer, TigerFitness.com

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Best Practices

 

 MasterControl

Overcoming Testing Barriers: A how-to session featuring a compliance software company that achieved a 52% lift by testing across 45 pages
Bryce Miller, (Former) Website Optimization Manager, MasterControl
Quin McGlaughlin, Senior Optimization Analyst, MECLABS Institute

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 HP

Leveraging the Complex (and Weird) Landscape of Snapchat: A how-to session featuring an HP campaign that generated 10x more engagement
Stef Brower, Global Social Marketing, HP
Frank Danna, Content Director, Softway

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 HCSS

Build vs. Buy: A how-to session featuring a behind-the-scenes look at how Best-in-Show winner, HCSS, decides when to outsource and when to create from within
Kara MacDonald, Director of Marketing Operations, HCSS

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 SAP America

Fully Aligned: A how-to session with Reader’s Choice winner, SAP, on navigating relevancy, and gaining the buy-in you need from stakeholders at every step
Anna Heidecker, Account Supervisor, KERN (an Omnicom Agency)
Ginger Shimp, Marketing Director, SAP America

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Rapid-Fire Results & Live Optimization

 

 RAPID-FIRE RESULTS

RAPID-FIRE RESULTS: Get quick ideas for improving your customer-first marketing
Daniel Burstein, Senior Director of Editorial Content, MarketingSherpa
Pamela Jesseau, Director of Marketing, MarketingSherpa

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 Live Optimization

Live Optimization
Flint McGlaughlin, Managing Director, MECLABS Institute

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