Dan Briscoe, VP of Marketing, HCSS
“I sat in the audience during that Best in Show session, and I thought to myself: ‘That’s where we’ve got to get. We’ve got to get to that level.’”
Dan Briscoe, VP of Marketing, HCSS shared a case study at and attended MarketingSherpa Summit 2016. What he did next with his team is nothing short of phenomenal, the most inspirational story of customer-first marketing we’ve seen this year (out of 194 MarketingSherpa Awards entries).
Which is why Briscoe and his team won Best in Show in MarketingSherpa Awards 2017. In this session, Briscoe will show you how his team tripled and quadrupled web visits, social web traffic and video views, generated more than $300,000 in free PR from FOX News, Fortune magazine, and industry press, and were ultimately able to double the marketing team and boost annualized revenue 53%. Briscoe will share:
- How the construction software company got to where it is today – by starting small and experimenting
- Experiments that didn’t work
- The base level of success that enabled HCSS to get to where it is today – generating leads and optimizing conversion
- How to build a strong team (Briscoe has taken over the recruiting department for the entire company as well)
- How to prioritize from all the marketing activity that could drive success to identify that factors that actually will
