Kara MacDonald, Director of Marketing Operations, HCSS
Knowing when it makes sense to hire out and when to use internal resources is a challenge a lot of marketers face. Outsourcing work may seem more budget friendly, but if the product you receive does not comply with your brand standards or does not fit your company’s voice, is that really the smarter choice? At the same time, expanding your team in order to internalize the work can be a costly long-term decision.
In this session, Kara MacDonald, Director of Marketing Operations, HCSS, will share the approach they take when making these decisions at their organization. She will explain how this smart decision making led to the establishment of their in-house agency and award-winning marketing campaign that grew revenue by 53%.
In this session you will learn:
- How to determine if an in-house agency is right for your company
- The keys to creating a successful in-house agency
- How to prioritize internal and external projects
