• Featured Speakers
  • Award Winners
  • Email & Mobile
  • Digital & Data
  • Content & Social
  • Best Practices
  • Rapid-Fire Results & Live Optimization
               

Watch Full Sessions from MarketingSherpa Summit 2017

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MarketingSherpa Summit 2018 >>

  • Featured Speakers
  • Award Winners
  • Email & Mobile
  • Digital & Data
  • Content & Social
  • Best Practices
  • Rapid-Fire Results & Live Optimization

 

Sustainable Social Media Success: How a content-driven startup grew revenue 340% by avoiding social shortcuts

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Marc Lobliner, Chief Marketing Officer, TigerFitness.com

Tigerfitness.com is an online nutritional retailer that sells workout supplements, alongside free workout and fitness content. One of the main ways the company differentiates itself from stiff competition is through personalized service, which has allowed it to build up a loyal customer base..

With a 60% returning customer rate in a marketplace that has been shaken up by Amazon, the driving force behind their success is overdelivery on customer service, and branding to distinguish themselves as thought leaders in the fitness world.

Marc Lobliner, Chief Marketing Officer, TigerFitness.com will share how the small but mighty marketing team at TigerFitness.com maintains their commitment to authentic customer connections driving over 300,000 YouTube subscribers, and how they take every opportunity to create authentic, compelling, real-time content – even on a budget.

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Featured Speakers

 

 Flint McGlaughlin

The Prospect’s Perception Gap: How to bridge the dangerous gap between the results we want and the results we have
Flint McGlaughlin, Managing Director, MECLABS Institute

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 Jeff Ma

21 and Other Numbers That Changed My Life: Harnessing the power of analytics to better understand customers and improve your marketing
Jeff Ma, Senior Director of Analytics, Twitter; Previously: Predictive Analytics Expert, ESPN and Kingpin of the Famous MIT Blackjack Team

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 Scott Dikkers

Authentic Marketing: How The Onion built trust with skeptical customers to grow into a $500 million brand
Scott Dikkers, Founder, The Onion

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Award Winners

 

 Dan Briscoe

Making Your Customer the Hero: How a construction software company increased revenue 53% by doing the opposite of what feels right
Dan Briscoe, VP of Marketing, HCSS

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 Ginger Shimp

How SAP Mapped Buyer Journeys for 19 Industries to Build $50 Million of Marketing-touched Pipeline
Ginger Shimp, Marketing Director, SAP America

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Email & Mobile

 

 Sarah Esterman

How an Online Financial Services Company Uses Email to Reduce Customer Friction, Help Take the Confusion Out of Banking, and Increase Engagement 407%
Sarah Esterman, Lifecycle Marketing Manager, Simple

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 Blake Pinsker

How an accounting solutions firm uses a daily digest newsletter with industry content to build trust with audience
Div Bhansali, VP of Marketing, AccountantsWorld

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 Blake Pinsker

How the World's Fastest-growing Watch Brand Used Email to Grow Revenue 98%
Blake Pinsker, Marketing & Brand Director, MVMT

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 Jonathan Levey

How an On-demand Private Jet Charter Company Developed a Mobile App to Improve Cost Transparency and Drive a 488% Increase in Leads
Jonathan Levey, Senior Digital Marketing Manager, Flexjet

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Digital & Data

 

 IBM

An Inside Look at the 7 Truths of Marketing IBM Teaches its 5,000 Global Marketers
Ari Sheinkin, VP of Marketing Analytics, IBM

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 SpareFoot

A/B Testing and SEO: How the world's largest online marketplace for self-storage grew traffic 42% by applying a transferable A/B testing framework
Brett Billick, Chief Marketing Officer, Sparefoot

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 Mr. Lube Canada

How a Canadian Automotive Maintenance Service Company Achieved Lift in Customer Engagement Metrics by Leveraging Data to Create a Personalized Experience
Andrea Shaikin, (Former) Director, Customer Experience & Engagement, Mr. Lube Canada

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 DLT

How an IT Solutions Provider Used Behavioral Research to Create a Customer-centric Website that Increased Lead Conversion by 42%
Tom Mahoney, Director, Demand Generation & Marketing Operations, DLT Solutions

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Content & Social

 

 Nextiva

Enhancing Culture and Brand Engagement Through Video Marketing Without Breaking the Bank
Max Anderson, Video Producer, Nextiva

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 Travel Leaders Group

How Travel Leaders Built User-generated Content from 4,000 Agents and Increased Leads 91%
Brian Hegarty, VP of Marketing, Travel Leaders Group

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 Dell EMC

An Inside Look at Dell EMC's Framework for Scaling its Successful Content Strategies Across a Global Enterprise
Lindsay Lyons, Director, Global Content Strategy, Dell EMC

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 TigerFitness.com

Sustainable Social Media Success: How a content-driven startup grew revenue 340% by avoiding social shortcuts
Marc Lobliner, Chief Marketing Officer, TigerFitness.com

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Best Practices

 

 MasterControl

Overcoming Testing Barriers: A how-to session featuring a compliance software company that achieved a 52% lift by testing across 45 pages
Bryce Miller, (Former) Website Optimization Manager, MasterControl
Quin McGlaughlin, Senior Optimization Analyst, MECLABS Institute

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 HP

Leveraging the Complex (and Weird) Landscape of Snapchat: A how-to session featuring an HP campaign that generated 10x more engagement
Stef Brower, Global Social Marketing, HP
Frank Danna, Content Director, Softway

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 HCSS

Build vs. Buy: A how-to session featuring a behind-the-scenes look at how Best-in-Show winner, HCSS, decides when to outsource and when to create from within
Kara MacDonald, Director of Marketing Operations, HCSS

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 SAP America

Fully Aligned: A how-to session with Reader’s Choice winner, SAP, on navigating relevancy, and gaining the buy-in you need from stakeholders at every step
Anna Heidecker, Account Supervisor, KERN (an Omnicom Agency)
Ginger Shimp, Marketing Director, SAP America

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Rapid-Fire Results & Live Optimization

 

 RAPID-FIRE RESULTS

RAPID-FIRE RESULTS: Get quick ideas for improving your customer-first marketing
Daniel Burstein, Senior Director of Editorial Content, MarketingSherpa
Pamela Jesseau, Director of Marketing, MarketingSherpa

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 Live Optimization

Live Optimization
Flint McGlaughlin, Managing Director, MECLABS Institute

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