Stef Brower, Global Social Marketing, HP
Frank Danna, Content Director, Softway
Snapchat is popular and growing – it has 150 million daily active users and 60% of 13- to 34-year-old Millennials are Snapchatters. But what exactly is Snapchat? A social network? An image messaging platform? Perhaps a multimedia mobile application?
Whatever it is, it is different than most other ways to connect with customers. And this poses a challenge for many marketers – even experienced social media marketers.
So in this session, Frank Danna, Director of Social Strategy, Softway will teach how customer-first marketers can use Snapchat. And Stefanie Brower, Global Social Marketing, HP will provide real-world examples of how one of the most noted and established technology brands became the first major tech brand on Snapchat and learned how to find its voice while maintaining brand standards.
In this session, you will learn how to:
- Determine if Snapchat is right for your brand
- Build an audience (and other essential questions every marketer has when getting started on this unique platform)
- Create customer-first content and marketing on Snapchat