Blake Pinsker, Marketing & Brand Director, MVMT
With over 1 million watches sold since 2014, MVMT has solidified itself as the worlds fastest growing watch brand. MVMT took the unconventional route by growing their business through social media. But as the brand grew, they knew they had to diversify their marketing strategy.
“If something happened to Facebook or Instagram, we wanted to make sure our business didn’t die,” said Blake Pinsker, Director, Brand and Retention Marketing, MVMT. Enter email marketing. Taking an approach gleaned from social to appeal to Millennials through email, Pinsker and his team increased revenue 98% with email marketing.
If you are looking for more ways to engage with customers, are trying to appeal to Millennials, or simply want new ideas for your email marketing, attend this session and learn how Pinsker and his team:
- Provide value beyond the product
- Use email as a channel to brand themselves
- Create mobile-friendly email
- Create landing pages dedicated to email for a seamless UX
- Cut through the clutter