Watch Full Sessions from MarketingSherpa Summit 2017

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Featured Speakers
Award Winners
Email & Mobile
Digital & Data
Content & Social
Best Practices
Rapid-Fire Results & Live Optimization

How an accounting solutions firm uses a daily digest newsletter with industry content to build trust with audience

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Div Bhansali, VP of Marketing, AccountantsWorld

Accounting software solutions firm AccountantsWorld has been producing a daily digest newsletter disseminating the top industry news for readers since 2003. Since that point, they have been testing to see how to best include branded content while still maintaining customer trust.

Attend this session to learn how the team grew content relevancy and then optimized its delivery to their audience resulting in a 10% increase in newsletter subscribers, 15% increase in webinar participation and over 5,000 ebook downloads.

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Featured Speakers

Flint McGlaughlin

The Prospect’s Perception Gap: How to bridge the dangerous gap between the results we want and the results we have
Flint McGlaughlin, Managing Director, MECLABS Institute

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21 and Other Numbers That Changed My Life: Harnessing the power of analytics to better understand customers and improve your marketing
Jeff Ma, Senior Director of Analytics, Twitter; Previously: Predictive Analytics Expert, ESPN and Kingpin of the Famous MIT Blackjack Team

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Authentic Marketing: How The Onion built trust with skeptical customers to grow into a $500 million brand
Scott Dikkers, Founder, The Onion

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Award Winners

Making Your Customer the Hero: How a construction software company increased revenue 53% by doing the opposite of what feels right
Dan Briscoe, VP of Marketing, HCSS

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How SAP Mapped Buyer Journeys for 19 Industries to Build $50 Million of Marketing-touched Pipeline
Ginger Shimp, Marketing Director, SAP America

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Email & Mobile

How an Online Financial Services Company Uses Email to Reduce Customer Friction, Help Take the Confusion Out of Banking, and Increase Engagement 407%
Sarah Esterman, Lifecycle Marketing Manager, Simple

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How an accounting solutions firm uses a daily digest newsletter with industry content to build trust with audience
Div Bhansali, VP of Marketing, AccountantsWorld

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How the World's Fastest-growing Watch Brand Used Email to Grow Revenue 98%
Blake Pinsker, Marketing & Brand Director, MVMT

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How an On-demand Private Jet Charter Company Developed a Mobile App to Improve Cost Transparency and Drive a 488% Increase in Leads
Jonathan Levey, Senior Digital Marketing Manager, Flexjet

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Digital & Data

An Inside Look at the 7 Truths of Marketing IBM Teaches its 5,000 Global Marketers
Ari Sheinkin, VP of Marketing Analytics, IBM

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A/B Testing and SEO: How the world's largest online marketplace for self-storage grew traffic 42% by applying a transferable A/B testing framework
Brett Billick, Chief Marketing Officer, Sparefoot

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Mr. Lube Canada

How a Canadian Automotive Maintenance Service Company Achieved Lift in Customer Engagement Metrics by Leveraging Data to Create a Personalized Experience
Andrea Shaikin, (Former) Director, Customer Experience & Engagement, Mr. Lube Canada

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How an IT Solutions Provider Used Behavioral Research to Create a Customer-centric Website that Increased Lead Conversion by 42%
Tom Mahoney, Director, Demand Generation & Marketing Operations, DLT Solutions

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Content & Social

Enhancing Culture and Brand Engagement Through Video Marketing Without Breaking the Bank
Max Anderson, Video Producer, Nextiva

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Travel Leaders Group

How Travel Leaders Built User-generated Content from 4,000 Agents and Increased Leads 91%
Brian Hegarty, VP of Marketing, Travel Leaders Group

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An Inside Look at Dell EMC's Framework for Scaling its Successful Content Strategies Across a Global Enterprise
Lindsay Lyons, Director, Global Content Strategy, Dell EMC

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TigerFitness.com

Sustainable Social Media Success: How a content-driven startup grew revenue 340% by avoiding social shortcuts
Marc Lobliner, Chief Marketing Officer, TigerFitness.com

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Best Practices

Overcoming Testing Barriers: A how-to session featuring a compliance software company that achieved a 52% lift by testing across 45 pages
Bryce Miller, (Former) Website Optimization Manager, MasterControl
Quin McGlaughlin, Senior Optimization Analyst, MECLABS Institute

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Leveraging the Complex (and Weird) Landscape of Snapchat: A how-to session featuring an HP campaign that generated 10x more engagement
Stef Brower, Global Social Marketing, HP
Frank Danna, Content Director, Softway

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Build vs. Buy: A how-to session featuring a behind-the-scenes look at how Best-in-Show winner, HCSS, decides when to outsource and when to create from within
Kara MacDonald, Director of Marketing Operations, HCSS

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Fully Aligned: A how-to session with Reader’s Choice winner, SAP, on navigating relevancy, and gaining the buy-in you need from stakeholders at every step
Anna Heidecker, Account Supervisor, KERN (an Omnicom Agency)
Ginger Shimp, Marketing Director, SAP America

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Rapid-Fire Results & Live Optimization

RAPID-FIRE RESULTS

RAPID-FIRE RESULTS: Get quick ideas for improving your customer-first marketing
Daniel Burstein, Senior Director of Editorial Content, MarketingSherpa
Pamela Jesseau, Director of Marketing, MarketingSherpa

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Live Optimization

Live Optimization
Flint McGlaughlin, Managing Director, MECLABS Institute

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