Scott Dikkers, Founder, The Onion
You likely think of The Onion as the world's most prominent parody news website. But it’s also a powerful digital brand with more than 5.8 million likes on Facebook, 9 million Twitter followers, 11.4 million domains linking to them in the ahrefs database, and 30 million people collectively visiting its websites every month.
In 1989, featured speaker Scott Dikkers bought The Onion for $16,000. The digital media company recently sold a stake to Univision at an approximately $500 million valuation. In this session, the satirical news source’s longest running editor-in-chief (and winner of more than 30 Webby Awards) provides an inside look at how The Onion:
- Builds an engaging, authentic relationship with its audience
- Writes headlines
- Creates viral videos
- Taps into real-time, trending topics
- Hires and manages creative talent
Plus, this is the first session the morning after the official Summit party. You’re going to want to have some fun – and Scott is a funny guy. He’s collaborated with Dana Carvey, Robert Smigel, Saturday Night Live, MTV, IFC, and, well, he wrote The Onion.
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