Tom Mahoney, DLT
It is no secret in today’s marketing that focused communication with specific audiences is superior to vague messaging and broad audiences. Many organizations attempt to target specific customer segments but still fail to convey the right message to the correct audience.
In this session, Tom Mahoney, Director, Demand Generation and Marketing Operations at DLT, will walk through how his team leveraged micro-sites targeting specific customer segments to create a completely personalized customer experience.You will learn how to:.
- Leverage behavioral research to predict customer behavior
- Identify and align messaging to specific audiences
- Ensure the most effective content is being leveraged to these audiences
- Stay on top of the best emerging capabilities and marketing platforms
