Max Anderson, Video Producer, Nextiva
You wouldn’t guess that a cloud-based communications B2B company would be ripe with video content. At Nextiva, however, you would be incredibly wrong. With a dedication to surpassing customer expectations came a company passion for customer-focused video content.
In four years, the company has integrated video into direct customer responses, company culture efforts and drawn in over 1,000,000 video views on YouTube by doing so. Max Anderson, Video Producer at Nextiva will share how the marketing team at Nextiva has integrated video into their campaign, customer service and sales efforts, and how to:
- Launch and scale a video marketing program without major equipment or staffing investment
- Tell your story in different ways through different video formats to support customer, prospect and employee audience objectives
- Garner real emotion from the viewer resulting in a genuine, impactful customer relationship
- Develop a new channel to drive engagement, traffic, and ultimately leads/sales
